Introduction to Broken Link Building
Ever landed on a web page only to find the “404 not found” error? That is pretty annoying for the users. And since such links hamper user experience, Google also sees this as a negative attribute for sites linking to such broken links. For others, however, this is a golden opportunity to score valuable backlinks and grow online authority. While there are several ways businesses can perform link building, broken link building offers more value, as it benefits both websites. If you want to increase your website ranking, drive more traffic, and build greater authority, broken link building may just be the...
Introduction to Social Media Success
Social media has become an essential part of our lives, and having a massive following can be beneficial for both personal and business accounts. Beyond being famous, there are several effective ways to increase your followers on social media. In this article, we will explore some tips for social media success.
Create a Clear Brand Identity
Every popular social media account has a unique brand identity. This means posting a specific type of content in a consistent manner. Users follow accounts because they want to see more of the same type of content. For example, on Facebook or X, finding a unique tone of...
Introduction to Benchmarking Reports
Benchmarking reports have become a crucial aspect of content marketing, allowing companies to establish themselves as authorities in their respective industries....
Introduction to Content Marketing
There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign roadmap. You scramble to explain how that blog series probably helped a few deals move...
The Importance of Human Bylines in Content Marketing
In today's digital age, audiences are bombarded with information from all sides. With the rise of misinformation, influencer marketing, and content farms, it's becoming increasingly difficult for readers to discern what's real...
Introduction to AI in Content Marketing
In late 2023, Sports Illustrated became embroiled in a scandal involving the publication of dozens of AI-generated articles under...
The Struggle is Real: How to Manage Content Chaos with a Small Team
It’s 3 p.m. on a Tuesday, and you’re staring at your content calendar absolutely paralyzed. Before Friday, you have six blog posts to publish, an e-book to...
Introduction to AI-Generated Content
Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to...
Exciting News for Snapchat Users!
Introduction to Perplexity AI Integration
In a recent development, Perplexity will be paying Snap $400 million to integrate its AI answer...
Introduction to LLM Referral Traffic
LLM referral traffic has been growing by 65% year-to-date, but it's expected to drop to zero in the future. Despite...
Apple's Plan to Upgrade Siri with Google's Gemini AI Model
Introduction to the Partnership
Apple is reportedly teaming up with Google to build a custom AI...
Introduction to AI Search
AI search is revolutionizing the way consumers behave, driving the biggest shift in over 20 years. As a result, many teams are now focusing on AI search visibility, but few understand what the data means for...
Upcoming Changes to Google Search Features
Introduction to the Updates
Google has announced several updates that will affect how certain features appear in search results. These changes are set to take place in January and will impact practice problem structured data,...
Introduction to the CMO-CTO Power Struggle
In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the chief technology officer (CTO). At the heart of this tension lies a fundamental misalignment....
Introduction to AI Search
The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with ranking better in AI search, indicating...
Introduction to Kinsta's New Billing Policy
Kinsta, a WordPress managed web hosting company, has announced a significant change in its billing policy. The company will no longer charge its customers for bandwidth related to unwanted bot and scraper traffic. This...
Introduction to the WordPress Community Debate
The recent WordCamp Canada event sparked a heated discussion about the WordPress community and its values. Matt Mullenweg, the co-founder of WordPress, addressed a question about how individuals and agencies can support the WordPress...
Introduction to Vibe for WordPress
10Web, a company that specializes in AI website-building platforms, has launched Vibe for WordPress, an innovative AI-based site builder that works seamlessly with WordPress. This cutting-edge tool aims to simplify and scale the process of...
Introduction to WPBakery Plugin Vulnerability
The WPBakery plugin, a popular drag-and-drop page builder for WordPress, has been found to have a significant vulnerability. This plugin is widely used, as it is bundled with thousands of WordPress themes, allowing users to...
Introduction to WP Travel Engine Vulnerabilities
The WP Travel Engine is a popular WordPress plugin used by travel agencies to enable users to plan itineraries, select from different packages, and book any kind of vacation. Recently, two critical vulnerabilities were...
Rhetorical devices are powerful tools used to add creativity and flair to writing and speech. They can help convey complex ideas, evoke emotions, and make your message more memorable. In this article, we'll explore some common rhetorical devices, including...
Introduction to Emotional Appeals
Emotional appeals are a powerful way to connect with others and make a lasting impact. By incorporating emotional appeals into our conversations and interactions, we can spark meaningful discussions, inspire others, and create a sense of...
When it comes to expressing opinions, making recommendations, or sharing knowledge, using superlatives like "ultimate," "perfect," and "brilliant" can significantly enhance the impact of your message. These words convey a sense of authority and expertise, making your statements more...
Engaging blog posts are a powerful tool for anyone looking to drive traffic, boost engagement, and build a community around their website or brand. In today's digital age, where content is king, creating posts that capture and hold the...
Introduction to Curiosity
Incorporating questions or statements that pique curiosity is a powerful tool used in various forms of communication, including education, marketing, and storytelling. It has the ability to capture the audience's attention, stimulate their minds, and encourage them...