Introduction to Broken Link Building
Ever landed on a web page only to find the “404 not found” error? That is pretty annoying for the users. And since such links hamper user experience, Google also sees this as a negative attribute for sites linking to such broken links. For others, however, this is a golden opportunity to score valuable backlinks and grow online authority. While there are several ways businesses can perform link building, broken link building offers more value, as it benefits both websites. If you want to increase your website ranking, drive more traffic, and build greater authority, broken link building may just be the...
Introduction to Social Media Success
Social media has become an essential part of our lives, and having a massive following can be beneficial for both personal and business accounts. Beyond being famous, there are several effective ways to increase your followers on social media. In this article, we will explore some tips for social media success.
Create a Clear Brand Identity
Every popular social media account has a unique brand identity. This means posting a specific type of content in a consistent manner. Users follow accounts because they want to see more of the same type of content. For example, on Facebook or X, finding a unique tone of...
Introduction to Benchmarking Reports
Benchmarking reports have become a crucial aspect of content marketing, allowing companies to establish themselves as authorities in their respective industries....
Introduction to Content Marketing
There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign roadmap. You scramble to explain how that blog series probably helped a few deals move...
The Importance of Human Bylines in Content Marketing
In today's digital age, audiences are bombarded with information from all sides. With the rise of misinformation, influencer marketing, and content farms, it's becoming increasingly difficult for readers to discern what's real...
Introduction to AI in Content Marketing
In late 2023, Sports Illustrated became embroiled in a scandal involving the publication of dozens of AI-generated articles under...
The Struggle is Real: How to Manage Content Chaos with a Small Team
It’s 3 p.m. on a Tuesday, and you’re staring at your content calendar absolutely paralyzed. Before Friday, you have six blog posts to publish, an e-book to...
Introduction to AI-Generated Content
Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to...
Introduction to Large Language Models
Large language models, such as OpenAI's GPT, Google's Gemini, and Perplexity, are changing the way we interact with information online....
Google's AI-Powered Travel Updates
Google has announced three major updates to its Search feature that will change the way users plan and book their travels....
Introduction to AI-Powered Conversions
The world of marketing and sales is rapidly changing, and businesses are looking for ways to stay ahead of the curve....
Introduction to the Latest Updates in Search
The world of search is constantly evolving, with new updates and features being introduced regularly. This week has seen some significant developments that affect how AI surfaces content, how you track brand demand,...
Introduction to Google's Q3 Organic Clickthrough Report
Advanced Web Ranking has released its Q3 Google organic clickthrough report, which tracks changes in clickthrough rates (CTR) by ranking position across different query types and industries. The report compares data from July...
Introduction to the Semrush Adobe Acquisition
The SEO community is buzzing with excitement over the recent Semrush Adobe acquisition. This milestone marks a significant turning point in the evolution of SEO, particularly in the age of generative AI. Adobe's purchase...
Introduction to SEO Campaigns
Backlinks alone are no longer enough to move the authority needle. You need mentions, too. Are your campaigns securing the visibility and authority they deserve in today’s competitive Search Engine Results Pages (SERPs)? Are you tapping...
Introduction to WordPress SEO
WordPress is a popular platform for creating websites, and search engine optimization (SEO) is crucial for making your site visible to your target audience. SEO is the process of improving the quality and quantity of website...
Introduction to WordPress 6.9
WordPress 6.9, scheduled for release on December 2, 2025, is set to revolutionize the way themes and plugins interact with the platform. The new Abilities API is a game-changer, introducing a standardized system that enables advanced...
Introduction to the Controversy
A controversy has erupted in the WordPress community after Automattic, the company founded by WordPress co-founder Matt Mullenweg, sent a trademark complaint letter to WordPress developer Kevin Geary. The letter asked Geary to rebrand his WordPress...
Introduction to Kinsta's New Billing Policy
Kinsta, a WordPress managed web hosting company, has announced a significant change in its billing policy. The company will no longer charge its customers for bandwidth related to unwanted bot and scraper traffic. This...
Introduction to the WordPress Community Debate
The recent WordCamp Canada event sparked a heated discussion about the WordPress community and its values. Matt Mullenweg, the co-founder of WordPress, addressed a question about how individuals and agencies can support the WordPress...
Rhetorical devices are powerful tools used to add creativity and flair to writing and speech. They can help convey complex ideas, evoke emotions, and make your message more memorable. In this article, we'll explore some common rhetorical devices, including...
Introduction to Emotional Appeals
Emotional appeals are a powerful way to connect with others and make a lasting impact. By incorporating emotional appeals into our conversations and interactions, we can spark meaningful discussions, inspire others, and create a sense of...
When it comes to expressing opinions, making recommendations, or sharing knowledge, using superlatives like "ultimate," "perfect," and "brilliant" can significantly enhance the impact of your message. These words convey a sense of authority and expertise, making your statements more...
Engaging blog posts are a powerful tool for anyone looking to drive traffic, boost engagement, and build a community around their website or brand. In today's digital age, where content is king, creating posts that capture and hold the...
Introduction to Curiosity
Incorporating questions or statements that pique curiosity is a powerful tool used in various forms of communication, including education, marketing, and storytelling. It has the ability to capture the audience's attention, stimulate their minds, and encourage them...