Introduction to Video Marketing
People are now watching 100 million hours of video content on Facebook on a daily basis, while 10 billion videos are viewed daily on Snapchat. These figures are mostly due to the use of video content for marketing purposes. We can’t deny the fact that video marketing is the new trend in business. The average consumer would find it hard to avoid watching some form of video in a day, thanks to the social media explosion that has given us a platform where billions of people can get easy access to free video distributions.
The Rise of Video Content
Cisco predicts that 82% of internet traffic will come from video by 2021. Amateurs create much of the video content we see, but a growing number can be linked to video marketing. Social Media Examiner shared a report that shows 60% of marketers use video, with 73% of them planning to increase their use of the format. One of the most significant trends is that companies are now starting to build video marketing strategies, forming tactics to take advantage of social media as a means to promote video content.
Benefits of Video Marketing
It does not come as a surprise that more brands are beginning to produce videos, as 73% of marketers believe that video impacts ROI. By nature, videos are more engaging than static text and imaging. Social video gets 12 times more shares than text and images put together. The top two benefits of video marketing in social media are higher traffic and business awareness. 75% of internet marketers give positive reports from video regarding getting more traffic.
Real-Life Example of Successful Video Marketing
We take a look at Buzzfeed’s Tasty Facebook page, which has more than 93 million likes. The posts on this page are bird’s eye view videos of meals and snacks made by an unknown chef. The most watched video is a 1.44-minute video called ‘sliders four ways,’ which shows four recipes for tray-cooked burgers. This video has been viewed 203 million times, has 5.5 million shares, 1.4 million interactions, and 289,000 comments. If you think about recipes and cookbooks, only a few will read them for fun. Tasty took advantage of video to make these same topics engaging and lively.
New Technologies in Video Marketing
We can expect an increase in competition for viewing time, with new technologies that can be used to boost the effectivity of video marketing. Virtual reality, augmented reality, and 360-degree videos are some of the emerging tech that can be used to enhance current tactics. A new category has come up due to AR and VR tech called immersive video, which is going to get popular soon, making the competition fierce among marketers. Ultra HD resolution is slowly becoming the standard, although file sizes are still a challenge.
Success Stories of Immersive Video
A 360-degree video ad from Hong Kong Airlines has proven to be 35 times more effective than the same ad in the 2D version. The University of Sydney has also featured a 360-degree tour of the campus, based on the 20% international student population in the school. The travel industry is also reporting great success from VR and 360-degree marketing content, allowing prospects to experience a destination before making a purchase, which increases the chance for more sales. Thomas Cook introduced VR videos to promote specific tours in ten of its New York offices, resulting in a 190% increase in the promoted tours and 40% ROI.
Conclusion
In conclusion, video marketing is a powerful tool that businesses can use to reach their target audience and increase their online presence. With the rise of social media and the advancement of technology, video marketing is becoming more accessible and effective. By incorporating video into their marketing strategy, businesses can increase engagement, drive traffic, and boost sales. As new technologies emerge, we can expect to see even more innovative and immersive video marketing campaigns that will continue to shape the way businesses interact with their customers.