Category: Digital Marketing

Introduction to the Controversy Google is facing criticism over its new AI-powered shopping checkout system, with some claiming it could lead to "surveillance pricing" or overcharging. The controversy started after Lindsay Owens, executive director of the Groundwork Collaborative, criticized Google's Universal Commerce Protocol and pointed to language in its public roadmap about "cross-sell and upsell modules." U.S. Sen. Elizabeth Warren amplified the criticism, saying Google is "using troves of your data to help retailers trick you into spending more money." What Triggered the Back-and-Forth Owens wrote on social media that Google's announcement...