Category: Digital Marketing

Introduction to Microsoft's New Framework Microsoft's Bing team has published a framework that describes how indexing requirements change when the goal is to support AI answers rather than to rank search results. This framework identifies five measurement areas where the company says the two systems diverge. It also names "abstention" as a design choice for AI-powered retrieval. In this article, we will explore the key points of this framework and what it means for the future of search. Understanding Traditional Search and Grounding Indexing The post argues that traditional search indexing and...