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Thursday, April 24, 2025
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Promised An SEO Guarantee?...

What's an SEO Guarantee? A guarantee is a promise that a certain outcome will...

Data Essential in AI...

Introduction to Google's AI Search Google leaders shared new insights on AI in search...

Making Waves with Marriott

Introduction to Hotel Rewards Programs The Marriott Bonvoy program is one of the largest...

Paid Traffic on a...

Paid traffic is a great way to promote your blog and get more...
HomeDigital Marketing

Category: Digital Marketing

Build Consensus Online

Introduction to AI Search Optimization Just like with SEO, it can be tempting to use clever hacks to optimize for AI search. However, the problem with hacks is that, as soon as they’re discovered, changes will be made that make those hacks ineffective. Consider the Rank Or Go Home Challenge, where Kyle Roof managed to get his website a top ranking for the string “Rhinoplasty Plano,” despite 98% of the site being “lorem ipsum” text. Within 24 hours of Google hearing about this, the site was de-indexed. Understanding GEO Generative Engine Optimization...
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Digital Marketing

AI Use Jumps 78%

Introduction to AI Adoption The latest AI Index Report from Stanford University reveals a significant increase in AI adoption among businesses. Currently, 78% of organizations...
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Digital Marketing

Cookieless World Impact

Introduction to Data Clean Rooms The digital marketing landscape has undergone significant changes in recent years, particularly with regards to user privacy and data tracking...
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Digital Marketing

SEOFOMO: Ecommerce SEOs & AI in 2025

Introduction to AI in Ecommerce The world of ecommerce is rapidly evolving, with new technologies and innovations emerging every day. One of the most significant...
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Digital Marketing

Brand Mentions in AI

Introduction to Generative AI Optimization There’s been a lot of talk recently about whether large language models (LLMs) are replacing a considerable amount of Google...
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Digital Marketing

Content Creation Workflow

Introduction to AI Content Editing In last week’s article, we explored how AI is revolutionizing content creation by providing instant access to diverse expressions and...
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Digital Marketing

B2B Buyers Click On Citations

Introduction to AI Overviews Google's AI Overviews have significantly changed how search works. A recent report by TrustRadius shows that 72% of B2B buyers see...
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Digital Marketing

OpenAI Planning Open Source AI Model

Introduction to OpenAI's New Plan OpenAI's CEO, Sam Altman, recently made a significant announcement about the company's plans to release a powerful open-source model. This...
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Digital Marketing

Product Content Drives 70% Of Citations

Introduction to AI Search Engine Citations A new study tracking 768,000 citations across AI search engines has found that product-related content is the most cited,...
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Digital Marketing

AI Use Cases Revealed

Introduction to Generative AI in Marketing New research reveals that marketers are not using generative AI to its full potential. Despite its capabilities, marketing applications...
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