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Monday, November 10, 2025
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It’s An Issue

What's the Big Deal with AI-Generated Content? Google's John Mueller and Danny Sullivan recently...

Highlighting the exclusivity or...

Introduction to Exclusive Content The internet is filled with countless articles and guides, but...

Why YouTube Ads Are...

YouTube ads are a crucial part of any website traffic generation strategy. With...

Solving Marketing Attribution

About the Content Marketing Institute Team The Content Marketing Institute team is a global...
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Category: Content Marketing

Why Branded Benchmarking Reports Are Everywhere Right Now

Introduction to Benchmarking Reports Benchmarking reports have become a crucial aspect of content marketing, allowing companies to establish themselves as authorities in their respective industries. These reports provide valuable insights and data, setting them apart from traditional blog posts and articles. With the rise of AI search, the demand for original and credible data has increased, making benchmarking reports a essential tool for marketers. The Rise of Benchmarking Reports The trend of creating benchmarking reports is on the rise, and it's easy to see why. Companies like HubSpot and LinkedIn are leveraging...
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Content Marketing

Strategy, Experience, Design: The Roles Redefining Content in 2025

Introduction to Content Experience The world of content marketing has undergone significant changes over the past 15 years. Initially, the scope of content marketing was...
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Content Marketing

The Most Effective Ways to Tie Content to Revenue in 2025

Introduction to Content Marketing There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign...
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Content Marketing

Are Human Bylines Content Marketing’s New Trust Currency?

The Importance of Human Bylines in Content Marketing In today's digital age, audiences are bombarded with information from all sides. With the rise of misinformation,...
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Content Marketing

How to Train AI for Bulletproof Brand Voice: Top Tips and Tricks

Introduction to AI in Content Marketing In late 2023, Sports Illustrated became embroiled in a scandal involving the publication of dozens of AI-generated articles under...
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Content Marketing

SEO’s End

Introduction to the Shift in Search Paradigm The foundation of the $80 billion SEO market is cracking, and something new is being born: LLM Optimization...
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Content Marketing

Scaling Content with Small Team

The Struggle is Real: How to Manage Content Chaos with a Small Team It’s 3 p.m. on a Tuesday, and you’re staring at your content...
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Content Marketing

Editors Trained on AI

Introduction to AI-Generated Content Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but...
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Content Marketing

LLM Optimization in Search

The Future of Search: How AI is Revolutionizing Content Discovery The way we search for information is undergoing a significant transformation. With the rise of...
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Content Marketing

Solving Marketing Attribution

About the Content Marketing Institute Team The Content Marketing Institute team is a global marketing education and training organization dedicated to advancing the practice of...
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