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Category: Content Marketing

What’s Working in Content for 2026? What the Holiday Season Taught Us

Introduction to Holiday Season Insights The 2025 holiday season was a significant year for brands, with online spending reaching record highs despite slower growth than the previous year. According to Adobe Analytics, online spending from November to December hit $258 billion, a 6.8% increase year-over-year. This growth indicates that consumers are increasingly turning to online platforms for their holiday shopping needs. What People Searched for in December December queries are shaped by the year people just lived through, sometimes signaling indulgence and other times restraint. Google's Holiday 100 trends made a few...
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Content Marketing

5 AI Marketing Myths to Leave Behind in 2025

Introduction to AI in Marketing Marketing teams have spent the last three years experimenting with generative AI, with some discovering genuine efficiency gains, while others...
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Content Marketing

What’s in Store for the Future of Search in 2026? 5 Predictions

Introduction to the New Search Landscape The way people find information online is changing rapidly. AI systems are now answering questions directly and carrying context...
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Content Marketing

WTF Is Schema? A Primer for Marketers

Introduction to Schema Markup Schema markup sounds like something that belongs in a developer’s basement lab, right next to the blinking server rack and a...
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Content Marketing

Predicting Future Impact Of Content Marketing

Introduction to Marketing and Its Impact on Company Growth Marketing plays a significant role in the growth of a company, contributing to various aspects such...
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Content Marketing

Your Brand Needs a Searchable Video Strategy

Introduction to Video SEO 2.0 For years, video content lived in a kind of search engine limbo. While you could optimize the title and description,...
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Content Marketing

Why Branded Benchmarking Reports Are Everywhere Right Now

Introduction to Benchmarking Reports Benchmarking reports have become a crucial aspect of content marketing, allowing companies to establish themselves as authorities in their respective industries....
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Content Marketing

Strategy, Experience, Design: The Roles Redefining Content in 2025

Introduction to Content Experience The world of content marketing has undergone significant changes over the past 15 years. Initially, the scope of content marketing was...
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Content Marketing

The Most Effective Ways to Tie Content to Revenue in 2025

Introduction to Content Marketing There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign...
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Content Marketing

Are Human Bylines Content Marketing’s New Trust Currency?

The Importance of Human Bylines in Content Marketing In today's digital age, audiences are bombarded with information from all sides. With the rise of misinformation,...
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