Introduction to PPC Campaigns
Struggling to see a return on investment (ROI) from your Pay-Per-Click (PPC) campaigns can be frustrating and costly. Many businesses spend a significant amount of money to drive traffic to their websites, only to let qualified leads slip away due to poor follow-up, missed calls, or a lack of visibility into what happens next.
Understanding the Problem
You may be part of the hundreds of businesses that invest time, creativity, and money into attracting qualified leads, but fail to deliver exceptional results. The issue often lies in what...
Introduction to AI Overviews
Google's AI Overviews have significantly changed how search works. A recent report by TrustRadius shows that 72% of B2B buyers see...
Introduction to OpenAI's New Plan
OpenAI's CEO, Sam Altman, recently made a significant announcement about the company's plans to release a powerful open-source model. This...
Introduction to AI Search Engine Citations
A new study tracking 768,000 citations across AI search engines has found that product-related content is the most cited,...
Introduction to Generative AI in Marketing
New research reveals that marketers are not using generative AI to its full potential. Despite its capabilities, marketing applications...
Google AI Mode: A New Era of Image Understanding
Introduction to AI Mode
Google has taken a significant leap forward in artificial intelligence with the introduction...
Introduction to Improved Memory Features in ChatGPT
OpenAI has introduced significant enhancements to ChatGPT, enabling the AI to remember more details from past conversations. This...
Introduction to Marketing in a Changing World
Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s...