Introduction to ChatGPT Apps
OpenAI has launched a new app ecosystem within ChatGPT, allowing developers to create conversational and interactive applications. This new feature enables users to access various apps directly within the ChatGPT platform. The apps are currently available to all logged-in ChatGPT users outside the European Union, across different plans.
How ChatGPT Apps Work
The apps integrate naturally into conversations, and users can activate them by name. For example, a user can say, "Spotify, make a playlist for my party this Friday." When using an app for the first time, ChatGPT prompts the user to connect and clarifies what data might be shared. This feature allows users to browse listings, create playlists, and more without leaving the chat.
Early Partners
Early partners of ChatGPT apps include well-known companies such as Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow. These partners have developed apps that provide a seamless and interactive experience for users. John Weisberg, Head of AI at Zillow, stated that the Zillow app in ChatGPT shows the power of AI to make real estate feel more human.
Developer Opportunities and Reach
The Apps SDK is open source and built on the Model Context Protocol, allowing developers to create their own chat logic and custom interfaces. Developers can connect to their own backends for login and premium features and test everything through Developer Mode in ChatGPT. OpenAI has provided detailed documentation, design guidelines, and example apps to support developers. With the Apps SDK, developers can reach over 800 million ChatGPT users at the right time.
Building and Submitting Apps
Developers can begin building apps immediately. OpenAI will commence formal app submissions, reviews, and publication later this year, along with a directory for browsing and searching apps. The company also plans to disclose monetization details, including support for the Agentic Commerce Protocol, which enables instant checkout within ChatGPT.
Safety and Privacy
All apps must follow OpenAI’s policies, be audience-appropriate, and have clear third-party rules. Developers should provide privacy policies, collect only necessary data, and be transparent about permissions. OpenAI’s guidelines require apps to be purposeful, avoid misleading designs, and manage errors effectively.
Rollout and Availability
The rollout of ChatGPT apps does not currently include EU users, but OpenAI plans to introduce these apps to that region soon. Additionally, eleven more partner apps are scheduled for release later this year. OpenAI also intends to expand app availability to ChatGPT Business, Enterprise, and Education plans.
Looking Ahead
The introduction of apps within AI-led conversations could transform the way services are found and accessed. Instead of relying on traditional rankings or app-store positions, visibility might be driven more by conversational relevance and demonstrated value within the chat. Teams responsible for app functionality should think about how users will naturally request these services and identify the key moments when ChatGPT is likely to recommend them.
Conclusion
The launch of ChatGPT apps marks a significant milestone in the development of conversational AI. With the ability to access various apps directly within the ChatGPT platform, users can enjoy a more seamless and interactive experience. As the app ecosystem continues to grow and expand, it will be exciting to see how it transforms the way we interact with services and find information. With its potential to revolutionize the way we access services, the future of ChatGPT apps looks promising.