Introduction to the Problem
Six months ago, a detailed guide on data security best practices was published. However, since then, the policies have changed, but the article has not been updated. This can cause confusion when a customer asks a support chatbot a routine question, and the bot provides outdated information. The support team then has to explain why the official brand answer is no longer valid.
Why This Shift Is Happening Now
AI systems do not distinguish between the latest product update and a blog post from 2019; they treat all...
Introduction to Holiday Season Insights
The 2025 holiday season was a significant year for brands, with online spending reaching record highs despite slower growth than...
Introduction to AI in Marketing
Marketing teams have spent the last three years experimenting with generative AI, with some discovering genuine efficiency gains, while others...
Introduction to the New Search Landscape
The way people find information online is changing rapidly. AI systems are now answering questions directly and carrying context...
Introduction to Schema Markup
Schema markup sounds like something that belongs in a developer’s basement lab, right next to the blinking server rack and a...
Introduction to Marketing and Its Impact on Company Growth
Marketing plays a significant role in the growth of a company, contributing to various aspects such...
Introduction to Benchmarking Reports
Benchmarking reports have become a crucial aspect of content marketing, allowing companies to establish themselves as authorities in their respective industries....
Introduction to Content Experience
The world of content marketing has undergone significant changes over the past 15 years. Initially, the scope of content marketing was...
Introduction to Content Marketing
There’s nothing quite like being asked to “prove content ROI” when you’re smack in the middle of presenting next quarter’s campaign...