Introduction to AI-Generated Content
Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brand’s essence, handle compliance, and create content that audiences connect with? At Contently, where we live and breathe content and technology, we believe the answer is no.
The...
The Future of Search: How AI is Revolutionizing Content Discovery
The way we search for information is undergoing a significant transformation. With the rise of...
The Elusive 360-Degree Customer View
Marketers have been sold a dream: Collect more data, and you’ll get better insights to make smarter decisions. We all...
About the Content Marketing Institute Team
The Content Marketing Institute team is a global marketing education and training organization dedicated to advancing the practice of...
The End of Traditional Search
We're witnessing a significant shift in how people search for information online. Traditional search is dying, with a predicted 25%...
Introduction to Cause Marketing
These days, brands championing a social cause or initiative must treat it as a serious commitment. Of course, it was never...
Introduction to Recession-Proof Marketing
Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns...
Introduction to Content Marketing Strategy
High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor,...
Introduction to LinkedIn Marketing
Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king....