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Human Behavior & Marketing

About the Content Marketing Institute Team

The Content Marketing Institute team is a global marketing education and training organization dedicated to advancing the practice of content marketing.

Our Mission

We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling.

Our Services

Global brands turn to us for strategic consultation, research, and training and certification. We also host several events throughout the year, including:

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  • Content Marketing World, the largest content marketing-focused event
  • The Marketing Analytics & Data Science (MADS) conference
  • CMI digital events

Get Connected with Us

Follow us on social media to stay up-to-date on the latest content marketing news and trends. You can find us on:

Use the hashtag #CMWorld to join the conversation.

Learn More

For more information about the Content Marketing Institute and our events, visit our website at contentmarketinginstitute.com or check out our upcoming events at contentmarketinginstitute.com/events/webinars/.

Conclusion

The Content Marketing Institute team is a leading resource for marketers and creators looking to advance their content marketing skills. With our expertise, events, and online resources, we help brands around the world tell compelling stories that attract and retain customers. Whether you’re just starting out or looking to take your content marketing to the next level, we invite you to join our community and start achieving your marketing goals today.

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Latest Articles

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Using questions and statements that create curiosity, like From Zero to Hero and Get Ready for a Traffic Surge

Creating curiosity is an art that can be used to capture people's attention and draw them in. By using questions and statements that spark curiosity, you can make your content more engaging and interesting to read. In this article,...

Why Content Marketing Matters: How to Use It to Drive Traffic, Engagement, and Conversions

Content marketing is a powerful tool that helps businesses and individuals connect with their audience, build trust, and drive results. It's an approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a...

Creating curiosity (e.g., The Ultimate Guide, The Secret to Viral Success)

Creating curiosity is an art that can be used in various aspects of life, from social media to education, and even in our personal relationships. It's a powerful tool that can help us capture people's attention, make them interested...

Draining Your PPC Budget

Introduction to PPC Campaigns Struggling to see a return on investment (ROI) from your Pay-Per-Click (PPC) campaigns can be frustrating and costly. Many businesses spend a significant amount of money to drive traffic to their websites, only to let qualified...