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AI Detects Customer Hesitation

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HomeMonetization

Category: Monetization

Video Marketing Trend

Introduction to Video Marketing People are now watching 100 million hours of video content on Facebook on a daily basis, while 10 billion videos are viewed daily on Snapchat. These figures are mostly due to the use of video content for marketing purposes. We can’t deny the fact that video marketing is the new trend in business. The average consumer would find it hard to avoid watching some form of video in a day, thanks to the social media explosion that has given us a platform where billions of people...

Transforming Data for SEA Publishers

The Rise of First-Party Data The world of digital marketing is undergoing a significant shift, with a growing focus on first-party data. According to recent...

Strategic Adaptation

The Evolving News Consumption Habits The way people consume news online is changing rapidly. This shift is evident in several countries, where a significant percentage...

Partnership for a Greener Future

Partnering for a Greener Future: How Publishers and AdTech Firms Are Making Waves Together The Environmental Impact of Digital Advertising Digital advertising is a significant contributor...

Boosting Next Apple News Revenue by 15% – 20%

Next Apple News Boosts Revenue with Innovative Ad Solutions The Challenge Next Apple News, Taiwan's most popular social news, gossip, entertainment, and trending content platform, faced...

Google Abandons Third-Party Cookie Deprecation Plans

Google Abandons Third-Party Cookie Deprecation Plans Breaking News: A Shift in the Digital Landscape In a surprise move, Google has announced that it is halting its...