Introduction to Video Marketing
People are now watching 100 million hours of video content on Facebook on a daily basis, while 10 billion videos are viewed daily on Snapchat. These figures are mostly due to the use of video content for marketing purposes. We can’t deny the fact that video marketing is the new trend in business. The average consumer would find it hard to avoid watching some form of video in a day, thanks to the social media explosion that has given us a platform where billions of people...
The Rise of First-Party Data
The world of digital marketing is undergoing a significant shift, with a growing focus on first-party data. According to recent...
The Evolving News Consumption Habits
The way people consume news online is changing rapidly. This shift is evident in several countries, where a significant percentage...
Partnering for a Greener Future: How Publishers and AdTech Firms Are Making Waves Together
The Environmental Impact of Digital Advertising
Digital advertising is a significant contributor...
Next Apple News Boosts Revenue with Innovative Ad Solutions
The Challenge
Next Apple News, Taiwan's most popular social news, gossip, entertainment, and trending content platform, faced...
Google Abandons Third-Party Cookie Deprecation Plans
Breaking News: A Shift in the Digital Landscape
In a surprise move, Google has announced that it is halting its...