Introduction to the Problem
Six months ago, a detailed guide on data security best practices was published. However, since then, the policies have changed, but the article has not been updated. This can cause confusion when a customer asks a support chatbot a routine question, and the bot provides outdated information. The support team then has to explain why the official brand answer is no longer valid.
Why This Shift Is Happening Now
AI systems do not distinguish between the latest product update and a blog post from 2019; they treat all...
Introduction to LinkedIn Marketing
Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king....
Introduction to Social Media Engagement
The world of social media engagement is a dynamic and ever-changing landscape. As a digital marketer, understanding the best days...
Introduction to Content Strategy
Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to...
Effective Onboarding for Freelancers: A Key to Success
Getting a group of employees to work together seamlessly can be challenging, especially when part-time members are...
About the Content Marketing Institute Team
The Content Marketing Institute team is a global marketing education and training organization dedicated to advancing the practice of...
The Current State of Marketing and Technology
The conversation around marketing and technology is complex and multifaceted. While there is excitement about the potential for...
Introduction to Marketing Goals
Marketing goals often use soft, fuzzy language like “brand awareness,” “credibility,” and “education.” They’re nice things for the business, but they...
Introduction to Timely Content Marketing
Remember when every brand seemed to be having a “brat summer?” I’m being a little facetious — I enjoyed the...