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Media Companies Underuse AI

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Category: Content Marketing

Why Content Teams Are Quietly Becoming Risk Managers

Introduction to the Problem Six months ago, a detailed guide on data security best practices was published. However, since then, the policies have changed, but the article has not been updated. This can cause confusion when a customer asks a support chatbot a routine question, and the bot provides outdated information. The support team then has to explain why the official brand answer is no longer valid. Why This Shift Is Happening Now AI systems do not distinguish between the latest product update and a blog post from 2019; they treat all...
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Content Marketing

Are Human Bylines Content Marketing’s New Trust Currency?

The Importance of Human Bylines in Content Marketing In today's digital age, audiences are bombarded with information from all sides. With the rise of misinformation,...
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Content Marketing

How to Train AI for Bulletproof Brand Voice: Top Tips and Tricks

Introduction to AI in Content Marketing In late 2023, Sports Illustrated became embroiled in a scandal involving the publication of dozens of AI-generated articles under...
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Content Marketing

SEO’s End

Introduction to the Shift in Search Paradigm The foundation of the $80 billion SEO market is cracking, and something new is being born: LLM Optimization...
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Content Marketing

Scaling Content with Small Team

The Struggle is Real: How to Manage Content Chaos with a Small Team It’s 3 p.m. on a Tuesday, and you’re staring at your content...
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Content Marketing

Editors Trained on AI

Introduction to AI-Generated Content Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but...
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Content Marketing

LLM Optimization in Search

The Future of Search: How AI is Revolutionizing Content Discovery The way we search for information is undergoing a significant transformation. With the rise of...
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Content Marketing

Solving Marketing Attribution

About the Content Marketing Institute Team The Content Marketing Institute team is a global marketing education and training organization dedicated to advancing the practice of...
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Content Marketing

Conventional Wisdom Gets Wrong

Introduction to Recession-Proof Marketing Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns...
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Content Marketing

Create Content Strategy

Introduction to Content Marketing Strategy High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor,...
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