Introduction to AI-Generated Content
Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brand’s essence, handle compliance, and create content that audiences connect with? At Contently, where we live and breathe content and technology, we believe the answer is no.
The...
Introduction to Social Media Engagement
The world of social media engagement is a dynamic and ever-changing landscape. As a digital marketer, understanding the best days...
Introduction to Content Strategy
Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to...
Effective Onboarding for Freelancers: A Key to Success
Getting a group of employees to work together seamlessly can be challenging, especially when part-time members are...
About the Content Marketing Institute Team
The Content Marketing Institute team is a global marketing education and training organization dedicated to advancing the practice of...
The Current State of Marketing and Technology
The conversation around marketing and technology is complex and multifaceted. While there is excitement about the potential for...
Introduction to Marketing Goals
Marketing goals often use soft, fuzzy language like “brand awareness,” “credibility,” and “education.” They’re nice things for the business, but they...
Introduction to Timely Content Marketing
Remember when every brand seemed to be having a “brat summer?” I’m being a little facetious — I enjoyed the...
Introduction to Diversity in Marketing
Your audience is watching—closely. The way brands represent diversity, or lack thereof, can significantly impact how their message is received...