Category: Content Marketing

Introduction to Content Experience The world of content marketing has undergone significant changes over the past 15 years. Initially, the scope of content marketing was limited to blog posts, website copy, email newsletters, and occasional e-books or infographics. However, with the rise of short-form video platforms like TikTok, the landscape of content marketing has expanded to include short-form videos as a crucial part of the mix. Evolution of Content Most marketing assets used to live within the owned-and-operated channels of the marketing department. But over the past decade, the concept of "content"...