Introduction to Google Business Profile Update
Google Business Profile is testing a new feature that allows managers to share the same update across multiple locations from a single dialog. This feature was first reported by Tim Capper, who saw the option after publishing an update. The "Copy post" dialog appears with the prompt: "Copy the update to other profiles you manage."
How the Feature Works
The interface displays a list of business locations with checkboxes, allowing managers to choose which profiles receive the same update. This workflow streamlines cross-posting for multi-location accounts. Managers can publish an update to one profile and then immediately see a pop-up listing other profiles they manage. They can select one or many locations and post the same update without repeating the process.
Benefits of the New Feature
If you manage multiple locations, this feature could save time by reducing repetitive posting. It may also help keep messaging consistent across locations. However, it’s essential to make sure updates remain locally relevant before copying them everywhere. This feature can be particularly useful for businesses with multiple locations, as it simplifies the process of sharing updates across different profiles.
Checking Availability and Eligibility
To check if you have access to this feature, publish a standard update to one location. If your account is in the test, you should see a "Copy post" dialog immediately after posting, with a list of other profiles you manage. Not all accounts will have access during tests, so it’s essential to keep posting as usual and check again periodically. If you manage many locations, confirm that all profiles are grouped under the same account with the correct permissions.
Looking Ahead to the Future
If Google proceeds with a wider launch, expect details on supported post types, scheduling, and limits. This feature has the potential to make managing multiple Google Business Profiles more efficient and streamlined. As Google continues to test and refine this feature, we can expect to see more updates and improvements in the future.
Conclusion
The new Google Business Profile feature has the potential to save time and increase efficiency for managers of multiple locations. By streamlining the process of sharing updates across different profiles, this feature can help businesses maintain a consistent message and reduce repetitive posting. As Google continues to test and refine this feature, we can expect to see more updates and improvements in the future.