Introduction to Search Atlas
Search Atlas recently held an event to unveil new features and improvements to their SEO platform. The updates aim to make it easier for digital marketers to scale SEO and take on more clients. The new features enable marketers to handle on-page and off-page SEO, paid search, and track LLM visibility more efficiently.
New Features and Improvements
The platform now offers a range of new functionalities, including auto PPC retargeting, GBP Galactic, LLM visibility tracking, and an expanded press release network. These features are designed to simplify campaign setup, improve Google Business Profile management, and increase visibility across various search engines.
Auto PPC Retargeting
Search Atlas introduced a new retargeting feature in Otto PPC, which allows agencies and advertisers to launch retargeting campaigns in under 60 seconds. The feature includes a quick-start wizard that enables retargeting site visitors. According to Manick Bhan, founder of Search Atlas, "The hardest thing about taking paid media business from a client is doing it justice, doing a good job, right? Because every time they get a click, they’re paying for it. The best way that you can show a client ROI on paid media is through retargeting."
GBP Galactic
GBP Galactic is a feature designed for digital marketers who handle Google Business Profiles for clients. It now has Service Area Business (SAB) support and offers integration with social media auto-posting to Facebook and Instagram. Bhan explained that this feature allows users to build GBP posts and publish them to all social networks, increasing visibility in LLMs.
Advanced Features
Search Atlas also announced several advanced features, including LLM visibility tracking, an expanded press release network, and a revamped WordPress plugin. These features aim to provide digital marketers with more tools to manage their clients’ online presence effectively.
LLM Visibility
The platform now offers LLM visibility tracking and sentiment analysis, allowing users to measure their brand presence across ChatGPT, Claude, and other LLMs. This feature identifies visibility trends beyond Google Search, providing valuable insights for digital marketers.
Expanded Press Release Network
Search Atlas acquired Signal Genesys, a press release company, last year and has now expanded its distribution to financial news and a local news media network. Bhan commented that these networks are cost-effective, especially for agencies, and are indexed well in ChatGPT.
SEO Tools and Integrations
Search Atlas has also launched several SEO tools and integrations, including a Domain Knowledge Network module, a revamped WordPress plugin, and universal CMS integration. These features aim to make it easier for digital marketers to manage their clients’ SEO and online presence.
Domain Knowledge Network
The Domain Knowledge Network module assists users in building topical relevance with a semantic interface. It analyzes the brand and suggests a content topic structure, making it easier to create relevant and effective content.
Revamped WordPress Plugin
The WordPress plugin has been overhauled to make it more user-friendly, with features such as one-click installation, two-way synchronization, and auto-publishing. This allows SEO fixes generated in Otto to be deployed directly into WordPress.
Universal CMS Integration
Search Atlas is aiming to become CMS-agnostic, able to integrate with any website regardless of the CMS. This feature allows users to publish blog posts and landing pages in one click through their Content Genius feature.
Future Developments
Search Atlas is continuously working on new features and improvements, including Otto Agent, which represents the future of their agentic revolution. Otto Agent allows users to speak to the platform to perform SEO actions directly, executing end-to-end actions such as site audits, fixes, and content generation.
Conclusion
Search Atlas’s new features and improvements aim to make it easier for digital marketers to scale SEO and take on more clients. With its range of tools and integrations, the platform provides a comprehensive solution for managing online presence and improving visibility. As the SEO landscape continues to evolve, Search Atlas is well-positioned to help digital marketers stay ahead of the curve.