Introduction to AI SEO
Google’s Danny Sullivan offered advice to SEOs who have clients asking for updates on what they’re going to do for AI SEO. He acknowledged it’s easier to give the advice than it is to have to actually tell clients, but he also said that advancements in content management systems drive technical SEO into the background, enabling SEOs and publishers to focus on the content.
What to Tell Clients About AI SEO
Danny Sullivan acknowledged that SEOs are in a tough spot with clients. He didn’t suggest specifics for how to rank better in AI search, but he did offer suggestions for what to tell clients. According to Danny, the best approach is to reassure clients that the fundamentals of SEO remain the same, and that they should continue to focus on creating high-quality content.
Danny explained that the history of SEO is filled with new trends and techniques that don’t always stick around. He advised SEOs to tell their clients that they are keeping an eye on the latest developments in AI SEO, but that the best approach is to continue doing what has been working. This approach may not be the most exciting, but it is the most likely to lead to long-term success.
The Downside of Prioritizing AEO/GEO for AI Search Visibility
Some SEOs are suggesting that clients create content specifically optimized for AI chatbots like ChatGPT. However, this approach has several downsides. For one, the search traffic share of these chatbots is currently very small, making it unlikely that optimizing for them will lead to significant returns. Additionally, prioritizing AEO/GEO over Google and Bing search can lead to a decrease in overall search visibility.
Danny Sullivan warned that focusing too much on AI-specific optimization can complicate things and make them less successful in the long term. He advised SEOs to focus on creating high-quality content that will perform well across all search platforms.
Technical SEO is Needed Less
John Mueller pointed out that advances in content management systems have made technical SEO less of an issue. Most popular CMS platforms like WordPress and Wix have built-in SEO features that take care of the basics, freeing up SEOs and creators to focus on their content. Danny Sullivan agreed, saying that this shift from technical to content-focused SEO is a positive development.
The Importance of Content
Danny Sullivan emphasized the importance of creating high-quality content that users will find valuable. He encouraged SEOs to focus on the content and not worry too much about the technical aspects of SEO. By doing so, they can create content that will perform well across all search platforms, including AI-powered ones.
Conclusion
In conclusion, Danny Sullivan’s advice to SEOs is to focus on creating high-quality content that will perform well across all search platforms. While AI SEO is a new and rapidly evolving field, the fundamentals of SEO remain the same. By prioritizing content and not getting too caught up in the latest trends and techniques, SEOs can help their clients achieve long-term success. As the search landscape continues to evolve, it’s essential to stay focused on what matters most: creating content that users will find valuable and useful.