Introduction to Bing’s New Feature
Bing has recently introduced a new feature that allows websites to exclude specific page sections from search snippets and AI-generated answers. This feature is made possible by the data-nosnippet HTML attribute, which gives websites more control over how their content is displayed in search results.
How it Works
Websites can now use the data-nosnippet attribute to exclude selected sections of their pages from being displayed in Bing Search snippets and Copilot answers. This means that even though the tagged content will still be indexed and eligible to rank in search results, it will be hidden from previews. This feature is particularly useful for websites that want to limit what appears in AI summaries or protect certain types of content.
Benefits of the Data-Nosnippet Attribute
The data-nosnippet attribute has several benefits, including:
- Allowing websites to protect paywalled material by excluding it from search snippets and AI-generated answers
- Helping with user-generated content (UGC) moderation by hiding sensitive or inappropriate content from previews
- Giving websites more control over what appears in AI summaries, allowing them to present their content in a more accurate and appealing way
Conclusion
The introduction of the data-nosnippet HTML attribute is a significant development for websites that want to control how their content is displayed in search results. By allowing websites to exclude specific page sections from search snippets and AI-generated answers, Bing is giving them more flexibility and control over their online presence. This feature is likely to be particularly useful for websites that deal with sensitive or protected content, and it will be interesting to see how it is used in the future.