Creating shareable content is a powerful way to drive real results for your business. When your content is shared by others, it increases your reach, builds your brand, and can even drive sales. But what makes content shareable, and how can you create it for your business?
Understanding Your Audience
To create shareable content, you need to understand who your audience is and what they care about. This means doing some research to learn about their interests, needs, and pain points. You can use social media listening tools, conduct surveys, or even just talk to your customers to get a better sense of what they’re looking for. Once you have a good understanding of your audience, you can start creating content that resonates with them.
Identifying Shareable Content Types
There are many types of content that can be shareable, including blog posts, videos, social media posts, and more. Some types of content are more shareable than others, such as:
- Listicles (e.g. "10 Ways to Improve Your Productivity")
- Infographics (visual representations of information)
- Personal stories (e.g. "How I Overcame a Challenge")
- Funny or entertaining content (e.g. memes, jokes)
- Informative or educational content (e.g. tutorials, explainers)
Crafting Your Content
Once you’ve identified the type of content you want to create, it’s time to start crafting it. Here are some tips to keep in mind:
- Keep it concise and to the point
- Use attention-grabbing headlines and introductions
- Include visuals, such as images or videos
- Make it scannable, with headings and bullet points
- Use a conversational tone that resonates with your audience
Optimizing for Sharing
To make your content more shareable, you need to optimize it for sharing. This means:
- Adding social sharing buttons to your website or blog
- Using relevant hashtags on social media
- Tagging other users or businesses in your content
- Encouraging engagement, such as asking questions or requesting feedback
- Using eye-catching images or thumbnails that stand out on social media
To see if your shareable content is driving real results for your business, you need to measure its success. This can be done using analytics tools, such as Google Analytics or social media insights. Look at metrics such as:
- Engagement (e.g. likes, comments, shares)
- Reach (e.g. number of people who saw your content)
- Click-through rate (e.g. number of people who clicked on a link)
- Conversion rate (e.g. number of people who took a desired action)
Overcoming Challenges
Creating shareable content can be challenging, especially if you’re just starting out. Here are some common challenges and how to overcome them:
- Lack of time or resources: Start small, and focus on creating one piece of high-quality content per week.
- Lack of ideas: Use tools like brainstorming sessions or content calendars to generate ideas.
- Lack of engagement: Experiment with different types of content and engagement strategies to see what works best for your audience.
Creating shareable content that drives real results for your business takes time and effort, but it’s worth it. By understanding your audience, identifying shareable content types, crafting high-quality content, optimizing for sharing, measuring success, and overcoming challenges, you can create content that resonates with your audience and helps you achieve your business goals. Remember to stay focused on your goals, be patient, and keep experimenting until you find what works best for your business. With the right strategy and a little creativity, you can create shareable content that drives real results and helps your business thrive.