Introduction to GoDaddy Agency
GoDaddy has launched a new partner program called GoDaddy Agency, which connects web developers with leads for small to mid-sized businesses (SMBs). This program provides digital agencies with tools, services, and support to help them grow their offerings to customers.
Benefits of the Program
The program is available to U.S.-based freelancers and web development agencies, offering several benefits, including:
- Client leads: Partners are paired with SMBs based on their expertise and business goals, with GoDaddy delivering high-intent business referrals from its own Web Design Services inquiries.
- Commission revenue opportunities: Partners can earn up to 20% commission for each new client purchase.
- Access to premium WordPress tools: Partners can utilize a wide range of WordPress tools to streamline their workflow.
- Co-branded marketing: Top-performing partners benefit from increased exposure through joint marketing campaigns.
- Dedicated support: Every agency is assigned an Agency Success Manager to help them navigate the program and maximize its benefits.
Program Director’s Insights
According to Joseph Palumbo, Go-to-Market and Agency Programs Director at GoDaddy, "The GoDaddy Agency Program is all about helping agencies grow. We give partners the tools, support, and referrals they need to take on more clients and bigger projects—without adding more stress to their day. It’s like having a team behind your team."
More Than Just WordPress
The program is not exclusively for WordPress developers. GoDaddy offers a wide variety of products to help businesses succeed, including Managed WordPress, Websites + Marketing, VPS for application development, email through Office 365, SSL certificates, and more.
Advantages of Migrating to GoDaddy
For developers currently hosting clients with other providers, migrating to GoDaddy can offer several advantages. These include:
- Simplified operations through a single dashboard
- Access to a diverse product portfolio
- Opportunities for growth through connections with new clients
- Potential for co-marketing and increased exposure
Tools and Support
GoDaddy provides agency partners with a range of tools and support, including:
- AI-powered productivity tools for tasks such as website design and content generation
- A dedicated WordPress Premium Support team for expert assistance
- Personalized support from an Agency Success Manager
Key Takeaways
The GoDaddy Agency program offers a unique ecosystem that supports agencies and freelancers, providing them with the tools, support, and referrals they need to grow their client base and streamline operations. Key benefits include:
- Client acquisition via referrals
- Revenue opportunities through commissions
- Consolidated hosting and tools
- Premium WordPress and AI support
- Co-branded marketing exposure
- Dedicated success management
- Incentives for migration from other hosts
Conclusion
The GoDaddy Agency program is an innovative initiative that offers a win-win for both GoDaddy and its agency partners. By providing leads, tools, and support, GoDaddy is helping agencies grow and succeed, while also expanding its own customer base. For web developers and freelancers looking to take their business to the next level, the GoDaddy Agency program is definitely worth exploring. To learn more about the program and how to apply, visit the GoDaddy website.