Google Drops Support for Special Announcements Structured Data
Google has announced that it will be dropping support for the Special Announcements structured data type, which was introduced in 2020 to provide COVID-19 related updates. This feature will be completely phased out by July 31, 2025.
What is SpecialAnnouncement Structured Data?
The SpecialAnnouncement structured data type was launched by Google in April 2020 as a way to share important information related to the COVID-19 pandemic. It was specifically designed for COVID-related announcements and did not evolve beyond pandemic-related purposes. Although Google allowed local businesses to use this structured data to announce new store hours, it was not an official structured data type and remained a beta feature until the end.
How it Worked
There were two ways to submit a special announcement notice: through structured data and Google Search Console. The feature was useful for communicating important updates to Google, even if it did not always show a rich result in search.
Impact of Deprecation
Users who continue to use the Special Announcement structured data on their site will not face any negative consequences, but it will have no effect on Google Search. This means that any special announcements made using this structured data will not be visible or prioritized in search results.
Google’s Official Announcement
For more information on the deprecation of the SpecialAnnouncement structured data, users can visit Google’s official documentation page: Special announcement (SpecialAnnouncement) structured data (BETA)
Conclusion
The phasing out of the SpecialAnnouncement structured data type marks the end of an era for COVID-19 related updates on Google. While it may not have a significant impact on most users, it is essential for website owners and developers to be aware of the change and adjust their strategies accordingly. As Google continues to evolve and improve its features, it is crucial to stay up-to-date with the latest developments and best practices to ensure optimal online visibility and user experience.