As a blogger, you’re probably aware of the importance of link building in improving your website’s search engine ranking and driving more traffic to your site. However, with so many bloggers competing for attention, it can be tough to stand out from the crowd and get noticed by other websites and blogs. One way to do this is to diversify your link profile by using unconventional link building strategies.
What is a Diversified Link Profile?
A diversified link profile refers to a mix of different types of links from various sources, such as blogs, news sites, social media platforms, and more. Having a diversified link profile can help improve your website’s credibility and increase its visibility in search engine results.
Why Do You Need a Diversified Link Profile?
Having a diversified link profile is important because it helps to:
- Increase your website’s credibility and trustworthiness
- Improve your search engine ranking
- Drive more traffic to your site
- Reduce your reliance on a single source of traffic
7 Unconventional Link Building Strategies
Here are 7 unconventional link building strategies that you can use to diversify your link profile:
- Guest Blogging on Niche Sites: Instead of guest blogging on popular sites, try guest blogging on niche sites that are related to your topic. This can help you reach a targeted audience and get links from sites that are relevant to your niche.
- Creating Infographics: Infographics are a great way to visualize information and can be shared on social media platforms, blogs, and other websites. You can create infographics on topics related to your niche and share them on your site, and then reach out to other sites to see if they’d like to share them too.
- Participating in Podcasts: Podcasts are a great way to reach a new audience and get links from podcast sites. You can participate in podcasts related to your niche and share your expertise with listeners.
- Creating Video Content: Video content is becoming increasingly popular, and creating videos on topics related to your niche can help you get links from video sharing sites like YouTube and Vimeo.
- Hosting Webinars: Hosting webinars on topics related to your niche can help you establish yourself as an expert and get links from sites that promote your webinar.
- Creating Free Tools and Resources: Creating free tools and resources, such as eBooks, templates, and plugins, can help you get links from sites that share your resources with their audience.
- Partnering with Other Bloggers: Partnering with other bloggers in your niche can help you get links from their sites and reach a new audience.
How to Implement These Strategies
Implementing these strategies requires some effort and creativity, but the payoff can be worth it. Here are some tips to get you started:
- Research niche sites and podcasts related to your topic and reach out to them to see if they’d like to collaborate.
- Use design tools like Canva or Adobe Creative Cloud to create infographics and videos.
- Use platforms like Zoom or Google Meet to host webinars.
- Use tools like Google Docs or Microsoft Word to create free tools and resources.
Common Mistakes to Avoid
When implementing these strategies, there are some common mistakes to avoid:
- Over-optimizing your links: Make sure to vary your anchor text and link to different pages on your site.
- Using low-quality sites: Make sure to only link to high-quality sites that are relevant to your niche.
- Not tracking your results: Use tools like Google Analytics to track your results and see what’s working and what’s not.
Conclusion
Diversifying your link profile is an important part of any link building strategy, and using unconventional link building strategies can help you stand out from the crowd and get noticed by other websites and blogs. By using the strategies outlined in this article, you can improve your website’s credibility, increase its visibility in search engine results, and drive more traffic to your site. Remember to always track your results and adjust your strategy as needed to get the best results.