Introduction to AI Search
The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with ranking better in AI search, indicating that we are firmly in a new era of off-page SEO. This means that having your brand mentioned on other websites can increase your online visibility and help you rank higher in search results.
How Training Data Works
Tim Soulo, CMO of Ahrefs, said that off-page activity that increases being mentioned on...
Introduction to Core Web Vitals
Google's Barry Pollard recently explained why website owners see different Core Web Vitals scores in Chrome User Experience Report (CrUX)...
Introduction to Google's AI-Generated Results
Google's AI-generated results are changing the way people search for information online. The company has stated that websites should expect...
Introduction to Google's Merchant API
Google has made a significant announcement regarding its Merchant API, which is now generally available. This development is crucial for...
Introduction to Negative SEO Attack
Someone recently posted about a novel negative SEO attack that appeared to be a Core Web Vitals performance poisoning attack....
Introduction to Local SEO
Local SEO is a crucial aspect of digital marketing that helps businesses increase their online visibility and attract more customers. A...
Understanding Crawl Drops
Crawl drops can be a worrying issue for website owners, especially when they happen suddenly. A recent Reddit thread about a sharp...
Introduction to Google Ranking Factors
Google's Gary Illyes recently answered a question about why Google doesn't use social sharing as a ranking factor. This answer...