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Tuesday, February 3, 2026
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Unlock the Secrets of...

Search Engine Optimization, commonly referred to as SEO, is a crucial tool for...

Keyword Research for Beginners:...

Keyword research is a crucial step in creating a successful online presence, whether...

The Top 5 Mistakes...

Running YouTube ads can be a great way to drive traffic to your...

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Category: SEO

What If User Satisfaction Is The Most Important Factor In SEO?

How Google's Ranking Process Works Google's ranking process involves three main components: traditional systems, AI systems, and quality rater scores. The traditional systems are used for initial ranking, while AI systems such as RankBrain, DeepRank, and RankEmbed BERT re-rank the top 20-30 documents. These systems are fine-tuned by quality rater scores and results from live user tests. The Importance of User Data The DOJ vs. Google lawsuit highlighted the significance of user data in Google's ranking process. Google uses user data in two main ways: in a system called Glue, which incorporates...
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SEO

Measuring Visibility When Rankings Disappear

Introduction to AI Search AI search is revolutionizing the way we interact with search engines, and it's changing the rules of visibility. As SEOs, we're...
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SEO

Don’t Lose Search Visibility In a Merger

Introduction to Digital Dilution Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives focus...
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SEO

Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like

The Evolution of SEO: From Gaming the System to Understanding Users The world of Search Engine Optimization (SEO) has undergone a significant transformation over the...
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SEO

What It Means For SEO

Introduction to Cloudflare Incident A Cloudflare incident is currently causing many sites and apps to return 5xx responses, resulting in users and crawlers encountering errors....
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SEO

Selling AI Search Strategies To Leadership Is About Risk

Introduction to AI Search Strategies AI search visibility isn’t considered “too risky” to invest in for executives to buy-in. Selling AI search strategies to leadership...
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SEO

Server Security Scanner Vulnerability Affects Up To 56M Sites

A Critical Vulnerability in Imunify360 AV Puts Millions of Websites at Risk A critical vulnerability was recently discovered in Imunify360 AV, a security scanner used...
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SEO

Secrets Of A Wildly Successful Website

Building a Wildly Successful Website Without SEO In 2005, I discovered that some extremely successful internet enterprises owed their success to factors outside of the...
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SEO

Lazy Link Building Strategies That Work

Novel Approaches to Link Building Link building is an essential part of any digital marketing strategy, and coming up with novel approaches can be a...
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SEO

Google Adds AI Shopping Tools Across Search, Gemini

Introduction to AI-Powered Shopping Google is rolling out new AI shopping updates across Search and the Gemini app. These updates introduce conversational shopping and agentic...
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