Introduction to AI Search
The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with ranking better in AI search, indicating that we are firmly in a new era of off-page SEO. This means that having your brand mentioned on other websites can increase your online visibility and help you rank higher in search results.
How Training Data Works
Tim Soulo, CMO of Ahrefs, said that off-page activity that increases being mentioned on...
Introduction to the New Era of Search
The way people find and consume information has shifted. As marketers, we must think about visibility across AI...
Introduction to SEO
The world of Search Engine Optimization (SEO) can be complex and overwhelming, especially for those who are new to the concept. With...
Introduction to Google's Search Relations Team
Google's Search Relations team has revealed that generic login pages can confuse indexing and negatively impact rankings. When multiple...
Introduction to Google's AI Overviews
A sharp-eyed search marketer recently discovered the reason behind Google's AI Overviews showing spammy web pages. This discovery was made...
Introduction to Interaction to Next Paint (INP)
Interaction to Next Paint (INP) is a crucial metric for measuring how quickly a web page responds to...
Introduction to the Google Antitrust Case
A federal judge has made a significant ruling in the U.S. search antitrust case against Google. The ruling bars...
Introduction to the Problem
The concept of Generative Engine Optimization, or GEO, has been making the rounds as a buzzword in the SEO and marketing...
Introduction to Google's Paywall Problem
Google is having trouble identifying paywalled content due to the way publishers handle it. Many news sites and other online...