Introduction to AI Search
The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with ranking better in AI search, indicating that we are firmly in a new era of off-page SEO. This means that having your brand mentioned on other websites can increase your online visibility and help you rank higher in search results.
How Training Data Works
Tim Soulo, CMO of Ahrefs, said that off-page activity that increases being mentioned on...
Introduction to Search Results Scraping
Google is hiring a new anti-scraping expert to analyze search traffic and identify patterns of search scrapers. This move is...
Introduction to Google Discover Updates
Google is rolling out two significant updates to its Discover feature, which could change the way your content reaches its...
Introduction to SEO Content Strategy
The question of whether to publish high volumes of content or invest in fewer, higher-authority evergreen pieces is a common...
Introduction to Google's New Guidelines
Google has published a new edition of its Search Quality Evaluator Guidelines, which includes updates to the Your Money Your...
Introduction to Amazon's Visibility Drop
New data from the Audience Key content marketing platform shows that Amazon's visibility has suffered a significant drop in Google...
Introduction to Google's Structured Data Documentation
Google recently removed outdated structured data documentation, which has caused some confusion among users. Instead of displaying a 404...
Introduction to the CrUX Dashboard Retirement
Google has announced that it will be retiring the CrUX Dashboard, a tool used to visualize CrUX data, by...