Category: SEO

How Google's Ranking Process Works Google's ranking process involves three main components: traditional systems, AI systems, and quality rater scores. The traditional systems are used for initial ranking, while AI systems such as RankBrain, DeepRank, and RankEmbed BERT re-rank the top 20-30 documents. These systems are fine-tuned by quality rater scores and results from live user tests. The Importance of User Data The DOJ vs. Google lawsuit highlighted the significance of user data in Google's ranking process. Google uses user data in two main ways: in a system called Glue, which incorporates...