Introduction to AI Search
Google's VP of Product for Google Search, Robby Stein, recently shared insights into how AI search works and what content creators should focus on to stay relevant to users. In a podcast, Stein discussed the importance of PR activities in getting recommended by AI and the best practices for creating content that ranks well in AI search.
How PR Activities Help in AI Search
Stein mentioned that being mentioned by other sites can be beneficial for a business to be recommended by AI. This is because AI search...
Introduction to LLMs.txt
With the growing popularity of AI search, many tools and plugins are offering LLMs.txt to improve AI search visibility. However, the fact...
Introduction to Local SEO
Local SEO is a crucial aspect of digital marketing that helps businesses appear in search results when people search for products...
Google's August 2025 Spam Update: What You Need to Know
Introduction to the Update
Google has announced that its August 2025 spam update has completed rolling...
Introduction to Keyword Cannibalization
Google's John Mueller addressed a question about multiple pages ranking for the same search queries, emphasizing the importance of reducing unnecessary...
Introduction to a New Era of SEO
The traditional SEO equation, which involved optimizing for Googlebot and creating content for human users, is no longer...
Introduction to Google's Search Parameter Change
Google recently made a significant change to its search engine by disabling the "num=100" search parameter. This parameter allowed...
Introduction to Search Results Scraping
Google is hiring a new anti-scraping expert to analyze search traffic and identify patterns of search scrapers. This move is...