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Wednesday, November 5, 2025
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The Power of Evergreen...

Creating content that stands the test of time is a valuable skill for...

The Role of Visuals:...

The internet is filled with blogs, and it can be hard to make...

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Introduction to Local Search Local search has undergone a significant transformation in recent years....

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Introduction to Pinterest Marketing Pinterest is a social media platform that allows users to...
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Category: SEO

Ahrefs Data Shows Brand Mentions Boost AI Search Rankings

Introduction to AI Search The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces. What they found is that brand mentions correlate strongly with ranking better in AI search, indicating that we are firmly in a new era of off-page SEO. This means that having your brand mentioned on other websites can increase your online visibility and help you rank higher in search results. How Training Data Works Tim Soulo, CMO of Ahrefs, said that off-page activity that increases being mentioned on...
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SEO

Bing Recommends lastmod Tags For AI Search Indexing

Introduction to Bing's Sitemap Guidance Bing has recently updated its guidance on sitemaps, placing a strong emphasis on the lastmod tag. This update is crucial...
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SEO

Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On

Introduction to Bill Hunt Bill Hunt is a pioneer in the digital industry with over 25 years of experience working with large multinationals. He has...
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SEO

Google Explains The Process Of Indexing The Main Content

Introduction to Centerpiece Content Google's Gary Illyes discussed the concept of "centerpiece content" at the recent Google Search Central Deep Dive event in Asia. According...
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SEO

Why Your SEO Isn’t Working, And It’s Not The Team’s Fault

Introduction to SEO Challenges Over the years, numerous enterprise search programs have been audited and transformed into world-class solutions. Despite having smart and capable SEO...
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SEO

Research Shows Differences In ChatGPT And Google AIO Answers

Introduction to Google and ChatGPT New research from BrightEdge, an enterprise search marketing platform, has revealed significant differences in how Google and ChatGPT surface content....
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SEO

Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI

Introduction to AI Agents in Ecommerce The world of ecommerce is evolving rapidly, and one significant development is the increasing use of AI agents by...
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SEO

How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?

Introduction to SEO Migration Issues After migrating to a new platform, many ecommerce businesses face a common frustration: a significant drop in organic traffic. Despite...
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SEO

Google On Balancing Needs Of Users And The Web Ecosystem

Introduction to Google's Approach to AI Overviews Google recently held an event called Search Central Live Deep Dive 2025, where Kenichi Suzuki asked Gary Illyes,...
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SEO

CSS Background Images Aren’t Indexed

Introduction to Google's Search Relations Team Advice In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for...
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