Introduction to Chrome's New Security Feature
Google Chrome is set to introduce a new security feature that will change the way we browse the internet. Starting from October 2026, Chrome will enable "Always Use Secure Connections" by default, which means that users will be warned before loading any public website that doesn't use HTTPS encryption. This move aims to protect users from potential security risks associated with unencrypted connections.
What's Changing
The new feature will apply exclusively to public websites, excluding private sites such as local IP addresses, single-label hostnames, and internal...
Introduction to Algorithm Updates and SEO
When it comes to Search Engine Optimization (SEO), one of the most significant challenges marketers face is dealing with...
Introduction to Google's Q3 Earnings
Google recently held its Q3 earnings call, where CEO Sundar Pichai discussed the impact of AI features on search usage....
Introduction to Canonicals and SEO
Google's John Mueller recently shared his thoughts on canonicals, emphasizing that "hope" shouldn't be a part of an SEO strategy....
Introduction to Content Refreshes
Content refreshes are still an effective tactic in certain situations. For instance, when a new product is released, and you only...
Introduction to the Ever-Changing Web
The web has undergone significant changes since the early days of SEO and the emergence of search engines in the...
Introduction to Relevant Traffic
The concept of "relevant traffic" is a widely used term in the SEO industry, but its meaning and measurement are often...
Introduction to BlockRank
A new research paper from Google DeepMind proposes a new AI search ranking algorithm called BlockRank that works so well it puts...
Introduction to Positive's Acquisition of Surfer
The French technology group Positive has acquired Surfer, a popular content optimization tool. This acquisition is a strategic move...
Introduction to AI and SEO
The world of search engines is changing rapidly. With the emergence of generative engines like ChatGPT, Claude, and Perplexity, the...