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Sunday, June 15, 2025
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Growing a Twitter following and increasing blog traffic can seem like a daunting...

From Bounce to Boomerang:...

Retargeting is a powerful online marketing strategy that helps bring back lost visitors...

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Email newsletters are a powerful tool that can help increase website traffic and...

Google Improves RAG

Introduction to AI Search and Assistants Google researchers have introduced a new method to...
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Category: Digital Marketing

Draining Your PPC Budget

Introduction to PPC Campaigns Struggling to see a return on investment (ROI) from your Pay-Per-Click (PPC) campaigns can be frustrating and costly. Many businesses spend a significant amount of money to drive traffic to their websites, only to let qualified leads slip away due to poor follow-up, missed calls, or a lack of visibility into what happens next. Understanding the Problem You may be part of the hundreds of businesses that invest time, creativity, and money into attracting qualified leads, but fail to deliver exceptional results. The issue often lies in what...
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Digital Marketing

Google Merchant Updates

Introduction to Google Merchant Center Updates Google is updating its Merchant Center rules, which will affect how sellers list products in Shopping ads and free...
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Digital Marketing

Humans Outdo AI In Writing

Introduction to AI-Generated Content The world of content creation is undergoing a significant transformation with the rise of Artificial Intelligence (AI). While AI can generate...
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Digital Marketing

Shopify CEO’s AI Memo

Introduction to AI in the Workplace A memo by Shopify's CEO, Tobi Lütke, has set a new standard for the use of Artificial Intelligence (AI)...
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Digital Marketing

Microsoft Launches Copilot

Revolutionizing Search with AI-Powered Summaries Imagine being able to find the information you need quickly and easily, with clear and conversational answers. Microsoft has made...
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Digital Marketing

AI-Generated Content Detectable

Can Consumers Spot AI-Generated Content? Recent studies have revealed that most consumers can easily identify AI-generated content, including images and text. This may come as...
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Digital Marketing

Marketers’ Essentials

Introduction to Artificial General Intelligence (AGI) Google DeepMind has recently shared its plan to make artificial general intelligence (AGI) safer. The report, titled “An Approach...
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Digital Marketing

Build Brand Authority

Introduction to E-E-A-T For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality...
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Digital Marketing

AI Models Still Hallucinate

The Reality of Artificial Intelligence: Separating Fact from Fiction The Association for the Advancement of Artificial Intelligence (AAAI) has released a report that highlights a...
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Digital Marketing

Google Introduces AI Travel Updates

Introduction to Google's Travel Updates Google has released its annual summer travel trends report, which reveals shifting travel preferences. Alongside this report, the company has...
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