Category: Digital Marketing

Introduction to Large Language Models Large language models, such as OpenAI's GPT, Google's Gemini, and Perplexity, are changing the way we interact with information online. These models can generate human-like text and answer complex questions, but they cite sources differently than traditional search engines like Google. How Large Language Models Cite Sources A recent study by Search Atlas, an SEO software company, compared citations from these three models against Google search results. The analysis of 18,377 matched queries found a significant gap between traditional search visibility and AI platform citations. The study...