Category: Digital Marketing

Introduction to AI Search and Backlinks Historically, backlinks have been one of the most reliable currencies of visibility in search results. However, with the rise of AI search models, the rules of organic visibility and competition for share of voice in LLM results are changing. The question is, do backlinks still earn visibility in AI-based modalities of search, and if so, which ones? Understanding the Analysis Together with Semrush, an analysis of 1,000 domains and their AI mentions against core backlink metrics was conducted. The data surfaced four clear takeaways: Backlink-earned...