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Category: Digital Marketing

Cookieless World Impact

Introduction to Data Clean Rooms The digital marketing landscape has undergone significant changes in recent years, particularly with regards to user privacy and data tracking mechanisms. One major development was Google's initial plan to phase out third-party cookies in Chrome by 2022, which was later reversed in July 2024. This reversal has implications for data clean rooms, which were poised to become essential tools in a cookieless world. What are Data Clean Rooms? A data clean room is a piece of software that enables advertisers and brands to match user-level data without...
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Digital Marketing

Product Content Drives 70% Of Citations

Introduction to AI Search Engine Citations A new study tracking 768,000 citations across AI search engines has found that product-related content is the most cited,...
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Digital Marketing

AI Use Cases Revealed

Introduction to Generative AI in Marketing New research reveals that marketers are not using generative AI to its full potential. Despite its capabilities, marketing applications...
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Digital Marketing

Google Adds Image Search To AI Mode

Google AI Mode: A New Era of Image Understanding Introduction to AI Mode Google has taken a significant leap forward in artificial intelligence with the introduction...
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Digital Marketing

ChatGPT Expands Memory

Introduction to Improved Memory Features in ChatGPT OpenAI has introduced significant enhancements to ChatGPT, enabling the AI to remember more details from past conversations. This...
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Digital Marketing

Data Essential in AI Era

Introduction to Google's AI Search Google leaders shared new insights on AI in search and the future of SEO during the Google Search Central Live...
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Digital Marketing

CMOs: Apply Flywheel Model

Introduction to Marketing in a Changing World Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s...
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Digital Marketing

Marketers Impact

Introduction to AI Cost Reduction The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has...
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Digital Marketing

Google Merchant Updates

Introduction to Google Merchant Center Updates Google is updating its Merchant Center rules, which will affect how sellers list products in Shopping ads and free...
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Digital Marketing

Humans Outdo AI In Writing

Introduction to AI-Generated Content The world of content creation is undergoing a significant transformation with the rise of Artificial Intelligence (AI). While AI can generate...
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