Category: Digital Marketing

Introduction to AI and Search Engines The launch of ChatGPT revolutionized the search industry, with more and more AI integration into search engine results pages. Google launched AI Overviews and recently announced AI Mode tabs. The expectation is that search engine results pages (SERPs) will become blended with a Large Language Model (LLM) interface, changing the way users search and interact with information. The Issue of AI Hallucinations However, there is a significant issue surrounding AI hallucinations and misinformation within LLM and Google AI Overview generated results. This problem seems to be...