Category: Digital Marketing

Introduction to Hesitation Moments Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail. Then I hesitated. “Will these pinch my wide feet?” Three clicks later, I bounced. These types of hesitations cost businesses millions. We’ve gotten excellent at grabbing attention and driving traffic. But success comes down to attention coupled with intention. Understanding the Challenge The real challenge is optimizing for the micro-moments that determine conversions. Those moments where a finger hovers over “buy.” Eyes flick to the return policy. And...