Introduction to Google Maps’ New Feature
Google Maps has introduced a new feature that allows users to leave business reviews under a custom nickname instead of their real name. This feature is part of a four-feature Maps update and is rolling out globally on Android, iOS, and desktop. The update is expected to change the way people interact with businesses on Google Maps.
What Changed
Google’s support documentation outlines the new setting, which enables users to create a custom display name and picture for posting through their Maps or Google profile. Once enabled, this identity will appear on reviews, photos, videos, and Q&A posts across Maps. The feature works retroactively, meaning that if a user edits their nickname later, their past contributions will update to show the new name. This is a significant change, as people have long created Google accounts with aliases, but this is the first time Google has offered a dedicated posting identity separate from the main account profile and documented it officially.
How It Affects Spam Detection
Google’s blog post assures that its existing review protections remain in place. Reviews written under a nickname are still tied to an account and its history, and businesses can still report reviews they believe violate policies. However, this feature is considered "pseudonymous rather than truly anonymous" by experts, as the public display name may differ, but Google still sees the underlying account and contribution history. This means that while users may have more freedom to post reviews without revealing their real names, Google still has measures in place to prevent spam and fake reviews.
Why This Matters
The introduction of custom nicknames is expected to increase review volume in industries where clients often hesitate to post under their real name, such as legal, medical, and financial services. As a result, businesses in these categories may see an increase in reviews, which can impact their online reputation. If you work with businesses in these industries, you may want to update your review request templates to mention the nickname option. This will help your clients feel more comfortable leaving reviews, which can ultimately benefit your business.
Looking Ahead
The nickname feature is live or rolling out for most users, although some may not see it in their profiles yet. As the feature becomes more widely available, it will be interesting to see how it impacts the way people interact with businesses on Google Maps. One thing is certain, however: this update is a significant change to Google’s review system, and businesses should be prepared to adapt to the new landscape.
Conclusion
In conclusion, Google Maps’ new feature allowing users to leave business reviews under a custom nickname is a significant update that is expected to impact the way people interact with businesses online. While the feature is not truly anonymous, it does provide users with more freedom to post reviews without revealing their real names. As the feature rolls out globally, businesses should be prepared to adapt to the new landscape and consider updating their review request templates to mention the nickname option. By doing so, they can encourage more clients to leave reviews, which can ultimately benefit their online reputation.