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Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over

Google’s Advice on Low-Quality AI Content

Introduction to the Issue

Google’s John Mueller has shared his thoughts on what sites with low-quality AI content should do to improve. Instead of spending time manually rewriting every page, Mueller suggests that these sites should rethink their purpose. Starting from scratch might be a faster way to recover than trying to fix existing content.

Key Takeaways

There are several important points to consider when dealing with low-quality AI content. These include:

  • Manually rewriting AI content does not automatically make a site valuable or authentic again.
  • Mueller recommends treating the recovery process as if the site had no content at all, rather than trying to edit each page individually.
  • It may take longer to recover from a “bad state” than it would to start over with a new domain.

Understanding the Recovery Process

Recovering from low-quality AI content is not just about editing or rewriting existing pages. It’s about re-evaluating the site’s purpose and content strategy. This can be a challenging and time-consuming process, but it’s necessary for creating a site that provides value to users.

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Starting Over vs. Editing

Mueller’s advice to start over rather than edit existing content may seem counterintuitive, but it makes sense when considering the amount of time and effort required to manually rewrite low-quality content. Starting fresh allows site owners to create high-quality, authentic content from the beginning, which can be more effective in the long run.

Conclusion

In conclusion, sites with low-quality AI content should consider rethinking their purpose and strategy rather than trying to manually rewrite existing pages. By starting fresh and focusing on creating high-quality, authentic content, site owners can build a stronger online presence and provide more value to their users. This approach may require more time and effort upfront, but it can lead to better long-term results and a more successful website.

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