How to Track Local SERPs on Your Own
If you want to ensure that more people find your business location, local search is one of the best ways to do so. However, tracking local search engine results pages (SERPs) can be challenging. It requires some effort or the right tools to monitor local SERPs and maximize how people find and interact with your business.
Whether you’re looking for a free or paid local rank tracker or want to do it yourself, we’ve got you covered. Check your local listings more frequently and learn more about how your search rankings are influenced by other factors in our guide.
How to Track Local SERPs on Your Own
If you’re not using a local rank tracker, you can monitor your own local search engine results pages (SERPs) by following these steps:
- Organize your keywords: Start by listing the keywords you want to rank for. You can place them in a Google Sheet and have a column for your Google ranking.
- Perform a search: Perform a search for each keyword and note the results in your spreadsheet.
- Track changes: Add columns to your spreadsheet each week, month, or quarter to track changes in your search rankings.
Keep in Mind Your Geographic Location
Remember that your geographic location can influence your search results. If you don’t want your unique location to affect your search results, consider using a proxy server.
Free and Paid Local Rank Tracker Tools
If tracking local SERPs is time-consuming, you may want to consider using a free or paid local rank tracker tool. Here are a few options:
- SEMRush Local: SEMRush is a popular tool for SEO, and its local rank checker is a must-have for businesses that want to master local SEO. It allows you to track local rankings for free, up to five keywords.
- Local Falcon: If you have multiple locations, Local Falcon is a great tool to use. It can help you monitor Google’s search results for all locations.
Active Social Media Profiles
Your website isn’t the only thing that a local rank tracker will consider. Google likes to see that businesses are active on the internet in more than one way. Having an active and engaged social media profile is crucial for local SERPs.
Multiple Locations
If you have multiple locations, you’ll want to ensure that your local SERP checker can monitor Google’s search results for all locations. Local Falcon is a great option for this.
Map Pack Results
You want to show up alongside your local competitors whenever someone searches for a business like yours in their local area. The Google Maps pack shows the first three results that are relevant to the searcher’s intent.
Final Thoughts: Track Local SERPs Right Now
Keeping track of your local search results is crucial to making a splash in your geographic area. People who search for businesses like yours need to know that you exist and that you can help. Whether you decide to use a local rank tracker tool or monitor your stats on your own, this is an essential piece of the marketing puzzle you won’t want to miss!