Friday, October 24, 2025

Initial Rollout Observations

Introduction to Google's March 2025 Core Update Google’s March 2025 Core Update, announced on...

The Content Marketing Playbook:...

Content marketing is a powerful tool that helps businesses and individuals attract and...

Transform Your Blog into...

Want to turn your blog into a traffic magnet? Search Engine Optimization (SEO)...

Data Essential in AI...

Introduction to Google's AI Search Google leaders shared new insights on AI in search...
HomeDigital MarketingGoogle Expands AI...

Google Expands AI Health Queries

Introduction to Google’s Health Updates

Google is expanding its use of artificial intelligence (AI) to provide more accurate and helpful health information. At its recent "The Check Up" event, the company announced several updates to its health-focused technologies, including the expansion of AI overviews to thousands more health topics.

AI Overviews for Health Queries

Google’s AI overviews provide users with a brief summary of a topic, and the company is now applying this technology to more health-related queries. This is a significant expansion, as health topics have previously had fewer AI overviews compared to other types of questions. The overviews will now be available for more queries and in more languages, including Spanish, Portuguese, and Japanese, starting on mobile devices.

According to Google, the company’s best-in-class quality and ranking systems, combined with AI, have enabled it to expand these overviews to cover thousands more health topics. The company also notes that its Gemini models will be used to summarize information for health topics, providing more relevant, comprehensive, and clinically factual information.

- Advertisement -

New "What People Suggest" Feature

Google is also introducing a new feature called "What People Suggest," which uses AI to organize perspectives from online discussions and analyze what people with similar health conditions are saying. For example, someone with arthritis looking for exercise recommendations could use this feature to learn what works for others with the same condition. This feature is currently available only on mobile devices in the U.S.

Broader Health AI Initiatives

The search updates were part of a larger set of health technology announcements at The Check Up event. Google also revealed several other initiatives, including:

  • Medical Records APIs in Health Connect for managing health data across applications
  • FDA clearance for Loss of Pulse Detection on Pixel Watch 3
  • An AI co-scientist built on Gemini 2.0 to help biomedical researchers
  • TxGemma, a collection of open models for AI-powered drug discovery
  • Capricorn, an AI tool for pediatric oncology treatment developed with Princess Máxima Center

Looking Ahead

While Google’s updates are a significant step forward in providing more accurate and helpful health information, hallucination remains a problem for AI models. This means that even with upgrades, AI models can still provide incorrect information. However, Google’s inclusion of personal experiences alongside medical websites marks a shift, recognizing that people value both clinical information and real-world perspectives.

Conclusion

Google’s health updates have the potential to significantly impact the way people access and use health information. By providing more accurate and helpful information, Google can help people make more informed decisions about their health. Health publishers should be aware that these updates could affect search visibility, but may also increase chances of appearing for more queries or the "What People Suggest" section. As Google continues to refine its health-focused technologies, it will be important to monitor the impact of these updates and how they evolve over time.

- Advertisement -

Latest Articles

- Advertisement -

Continue reading

4 Expert Tips To Reach More Inboxes

Introduction to Email Deliverability Are you noticing that fewer of your emails are getting delivered? Are your bounce rates and spam numbers higher than you'd like? If so, your well-crafted campaigns may be at risk of missing the mark if...

Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic”

Introduction to Relevant Traffic The concept of "relevant traffic" is a widely used term in the SEO industry, but its meaning and measurement are often misunderstood. Most performance reports define "relevant traffic" as traffic that converts, but this definition is...

Google’s New BlockRank Democratizes Advanced Semantic Search

Introduction to BlockRank A new research paper from Google DeepMind proposes a new AI search ranking algorithm called BlockRank that works so well it puts advanced semantic search ranking within reach of individuals and organizations. The researchers conclude that it...

AI Assistants Show Significant Issues In 45% Of News Answers

Introduction to AI Assistants and News Content Artificial intelligence (AI) assistants are becoming increasingly popular for gathering information, including news. However, a recent study by the European Broadcasting Union (EBU) and the BBC found that these assistants often misrepresent or...