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HomeDigital MarketingPerplexity Bets $400M...

Perplexity Bets $400M On Snapchat To Scale AI Search Adoption

Exciting News for Snapchat Users!

Introduction to Perplexity AI Integration

In a recent development, Perplexity will be paying Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface. This integration is set to start rolling out next year, and it’s going to change the way users interact with the app.

Key Takeaways from the Partnership

  • Perplexity will pay Snap $400 million over the course of one year to integrate its AI answer engine into Snapchat. This is a significant investment that highlights the potential of AI in enhancing user experience.
  • Snap has described this move as its first large-scale integration of an external AI partner directly in the app. This partnership marks a major milestone in the company’s efforts to leverage AI technology.
  • Perplexity handles over 150 million questions weekly, making it a powerful tool for users. The integration will significantly expand the distribution of Perplexity’s AI answer engine, making it more accessible to a wider audience.

What This Means for Users

The integration of Perplexity’s AI answer engine into Snapchat’s chat interface is expected to revolutionize the way users interact with the app. With the ability to answer over 150 million questions weekly, Perplexity’s AI will provide users with a more comprehensive and accurate response to their queries. This move is set to enhance the overall user experience, making Snapchat an even more engaging and informative platform.

Conclusion

In conclusion, the partnership between Perplexity and Snap is a significant development that is set to transform the Snapchat experience. With the integration of Perplexity’s AI answer engine, users can expect more accurate and comprehensive responses to their queries. As the rollout begins next year, users can look forward to a more enhanced and engaging experience on the app. This move is a testament to the power of AI in shaping the future of social media and online interactions.

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