Introduction to Yoast SEO AI+
Yoast has announced the release of their Brand Insights tool, which helps track and monitor brand sentiment and visibility in AI platforms like ChatGPT. This new tool, currently in beta, is a new direction for Yoast because it’s not a plugin and doesn’t need CMS access. The complete tool is called Yoast SEO AI+.
Key Features of Yoast SEO AI+
The tool offers sentiment-tracking analysis by keywords, competitor rank benchmarking, citation analysis, and the ability to monitor specific brand questions. The citation analysis is interesting because it tracks brand mentions. The sentiment analysis is also useful because it shows a graph based on keywords broken down by positive and negative sentiment.
What the Experts Say
Niko Körner, Senior Director of Product at Yoast, explained the importance of this new tool: “With Yoast AI Brand Insights, our customers can not only track their brand’s visibility, sentiment, and credibility in AI platforms like ChatGPT, but also see how they compare against the competition. As AI answers become a new starting point for customer journeys, this competitive perspective is crucial to staying ahead.” He also mentioned that they worked hard to create a simplified KPI that truly reflects brand performance in the age of AI.
How it Works
The AI Visibility Index combines sentiment, rank in LLM answers, brand mentions, and citations into one clear metric. This makes it easier for businesses to understand their brand’s performance in AI search. Soon, Yoast will also be launching actionable recommendations to help businesses improve their AI visibility.
Pricing and Availability
The new Yoast tool is modestly priced, a sign that Yoast is focusing on providing SEO tools for small to medium-sized businesses (SMBs) who are interested in getting ahead in AI search. This makes it more accessible to a wider range of businesses.
Conclusion
The release of Yoast SEO AI+ is an exciting development for businesses looking to improve their online presence in the age of AI. With its powerful features and modest pricing, it’s an essential tool for any business looking to stay ahead of the competition. Whether you’re a small business or a large corporation, Yoast SEO AI+ can help you track and improve your brand’s visibility and sentiment in AI platforms like ChatGPT.