Introduction to the Agentic Web
The internet is evolving, and a new reality is emerging, known as the Agentic Web. This shift is driven by the increasing use of AI agents that complete tasks on behalf of humans. Hostinger, a leading web hosting company, has announced a new feature called Web2Agent, which makes any WordPress website AI-agent-friendly. This innovation optimizes websites to provide the best experience for humans using AI agents to compare products, plan vacations, and perform other tasks that are part of a user’s information and consumer journey.
What is the Agentic Web?
The Agentic Web is a collection of protocols and standards that make it easy for AI agents to crawl and complete tasks on websites. Unlike the original version of the web, which was optimized for interactions with people, the Agentic Web is designed for interactions with AI agents. This new reality requires websites to be optimized for AI agents, reducing friction and making it easier for them to complete tasks on behalf of humans.
The Importance of AI-Agent-Friendly Websites
Consumers are increasingly relying on AI for their information needs, including product research. Just as websites had to become mobile-friendly to keep up with how users were consuming information, informational and e-commerce websites also need to begin considering how to capture the audience comprised of AI agents working on behalf of consumers. By making websites AI-agent-friendly, businesses can stay ahead of the curve and provide a better experience for their customers.
Hostinger’s Web2Agent Feature
Hostinger’s Web2Agent feature makes WordPress websites Agentic AI-friendly with a single click. This feature also works on Hostinger’s proprietary website builder. According to Hostinger, Web2Agent transforms a website into a fully AI-compatible agent that can be easily discovered, understood, and accessed by AI tools. It currently works best with Claude, Cursor, and tools supporting the MCP protocol, and Hostinger is working on integrating it with ChatGPT, Gemini, and other autonomous AI agents.
How Web2Agent Works
Enabling Web2Agent makes websites ready for interaction with AI while also respecting robots.txt and conforming to LLMs.txt. Hostinger explains that it currently works with the MCP protocol and with any other tools and apps that connect to that protocol. The company plans to add more protocols in the near future, making it easier for businesses to optimize their websites for AI agents.
Conclusion
The Agentic Web is a new reality that is changing the way we interact with the internet. With the increasing use of AI agents, businesses need to optimize their websites to provide a better experience for their customers. Hostinger’s Web2Agent feature is a step in the right direction, making it easy for WordPress websites to become AI-agent-friendly. By embracing this new technology, businesses can stay ahead of the curve and provide a better experience for their customers. As the internet continues to evolve, it’s essential for businesses to adapt and optimize their websites for the Agentic Web.