Introduction to Medium
Medium is a great platform to publish and read stories. For bloggers, it’s also an excellent platform to republish existing content and drive more traffic. Content syndication is not a new term for bloggers; it’s a widely used strategy to drive more traffic to existing content.
What is Content Syndication?
Content syndication is the process of republishing content on other platforms to reach a broader audience. One of the benefits of content syndication is that it helps increase traffic to your existing content. Medium offers an import tool that allows you to import existing blog posts from other platforms to Medium.com.
Benefits of Using Medium
Medium is a popular platform with a user-friendly interface, making it an excellent choice for republishing content. With a global rank of 416, it’s a great platform for bloggers in any niche to reach a new audience for free. Creating an account on Medium.com is fast, and you can use Twitter, Facebook, Google, or your email to sign up.
The Beginner’s Guide to Content Syndication on Medium
To get started with content syndication on Medium, pick a story you want to republish. Choose one of your top blog posts, as it will have more chances of becoming popular on Medium. You can use a tool like BuzzSumo to find the most popular blog posts from your domain. Medium’s import tool will fetch all the text and formatting from your existing post.
Customizing Your Post
After importing your post, customize the post title and permalink to make them search engine friendly. Add images to make your article more readable and enjoyable to read. You can use free image websites to download images for your blog posts.
Adding Tags
Using the right tags makes your story discoverable. You can use up to 5 tags on Medium. Click on the dropdown link next to "Publish" and add some tags. Make sure you use only relevant tags, and you can also create a tag of your own instead of using a suggested tag.
Publishing Your Post
Once you’ve added tags, click on "Publish." Your Medium.com story is now live. You can see one such piece of republished content on your Medium blog.
Medium Publications: Curate Content and Branding Opportunity
Medium offers publications, which you can create for a brand or a topic. Publications are great because you can import your blog posts directly to the publication, add imported posts from your Medium profile to your publication, and curate other published stories on Medium to your publication.
Stats on Medium
With Medium, you can see stats for both your profile and your publications. Click on "Referrers" under any story, and you will be able to see more stats about that individual story.
Tips for Getting More Traffic
To get more traffic to your Medium.com posts, use stunning headlines, use tags properly, ask users to like your story, remind users to subscribe to your Medium profile and publication, and share your Medium stories on your social media profile.
Conclusion
Content syndication on Medium is an excellent way to drive more traffic to your existing content. By following these steps and tips, you can increase your reach and get more praise for your work. Medium is a great platform to republish your content, and with its user-friendly interface and popular audience, it’s an excellent choice for bloggers in any niche. So, start using Medium today and see the difference it can make in your content’s reach and engagement.