Introduction to Google’s Approach to AI Overviews
Google recently held an event called Search Central Live Deep Dive 2025, where Kenichi Suzuki asked Gary Illyes, a representative from Google, about how the company measures the quality and user satisfaction of traffic from AI Overviews. Illyes provided an overview of how Google gathers data to form opinions on user satisfaction with AI Overviews.
Understanding User Satisfaction
Illyes mentioned that Google uses various methods to understand user satisfaction with AI Overviews. One of these methods is through user satisfaction surveys, which help the company understand how people feel about AI Overviews. According to Illyes, the data collected from these surveys informs public statements made by Google’s leaders, including CEO Sundar Pichai.
Analyzing User Behavior
Another method Google uses to understand user satisfaction is by analyzing observed user behavior. Illyes suggested that one can infer user preference by looking at the broader market. For example, the growing user base for other AI tools, such as ChatGPT and Copilot, likely consists of the same demographic that enjoys and finds value in AI Overviews.
Prioritizing User Experience
Illyes emphasized that Google’s motivation for introducing new features, including AI Overviews, is to put the user first. He stated that causing disruption is not Google’s goal, but rather to provide a better user experience. This approach is centered around understanding what users want and need from their search results.
Balancing User Needs with the Web Ecosystem
Illyes acknowledged that Google is still figuring out how to balance its user-focused approach with the need to maintain a healthy web ecosystem. This includes supporting the wider web ecosystem, which consists of publishers, creators, and other stakeholders. Google recognizes the importance of maintaining a balance between user needs and the needs of the web ecosystem.
The Importance of Communication
In the past, Google has reached out to web publishers and the SEO community through forums and social media. However, this communication has become more one-way over time, with Google providing updates and information without engaging in two-way conversations. The SEO community has also played a role in this, with some individuals posting abusive responses on social media, which can discourage constructive dialogue.
Conclusion
In conclusion, Google’s approach to AI Overviews is centered around understanding user satisfaction and providing a better user experience. The company uses various methods, including user satisfaction surveys and analyzing observed user behavior, to inform its decisions. While Google acknowledges the importance of maintaining a healthy web ecosystem, it is still figuring out how to balance user needs with the needs of publishers and creators. As the SEO community and Google continue to evolve, it is essential to prioritize constructive dialogue and communication to ensure a sustainable and beneficial relationship for all parties involved.