Introduction to Google Ads Waste
Most brands are unaware that they’re wasting money on branded ads. In fact, many advertisers are paying high costs per click (CPCs) even when there’s no real competition. This is often because they’re unknowingly bidding against themselves.
The Problem with Branded Ads
What if your Google Ads strategy is quietly draining your budget? Many brands are overspending on Google Ads without knowing the real reason. If you’re running branded search campaigns, it’s essential to identify and fix what’s costing you the most. CPCs can rise even without competitor bidding, and this hidden flaw can cost your brand a significant amount of money.
Key Takeaways
In this data-backed session, you’ll learn:
- Why CPCs rise even without competitor bidding
- How to detect branded ad waste in your own account
- What this hidden flaw is costing your brand
- Tactical strategies to reclaim lost budget and improve your results
The Uncontested Paid Search Problem
Many advertisers are paying high CPCs even when there’s no real competition. It’s often because they’re unknowingly bidding against themselves. Stop wasted spend before it eats into your performance. Watching an on-demand webinar with experts can help explain The Uncontested Paid Search Problem and how to fix it.
Why This Matters
Brands are overspending on Google Ads without knowing the real reason. If you’re running branded search campaigns, this session will show you how to identify and fix what’s costing you the most. Watching the webinar on demand can help protect your spend and improve performance now.
Next Steps
To learn more about improving your Google Ads performance, you can check out the full webinar or view the slides. Additionally, you can join the next webinar to learn about proven AI visibility, from SEO strategy to GEO tactics. You’ll learn why traditional SEO tactics still matter, how query fanout shapes which documents are selected, and what makes content truly quotable.
Conclusion
In conclusion, many brands are wasting money on branded ads due to unknowingly bidding against themselves. By identifying and fixing this hidden flaw, you can reclaim lost budget and improve your Google Ads performance. Watching the on-demand webinar and learning from experts can help you protect your spend and improve your results. Take the next step to optimize your Google Ads strategy and improve your brand’s performance.