Introduction to Google’s New AI Features
Google is rolling out two new enhancements to AI Mode in Labs: Gemini 2.5 Pro and Deep Search. These features are exclusive to users subscribed to Google’s AI Pro and AI Ultra plans, and they’re designed to improve the search experience with the help of artificial intelligence.
What are Gemini 2.5 Pro and Deep Search?
Gemini 2.5 Pro is an advanced AI model that can handle more complex prompts, particularly those involving reasoning, mathematics, or coding. It’s available from a dropdown menu within the AI Mode tab, and it’s designed to help users with tasks such as debugging, code generation, and explanation of advanced concepts. Deep Search, on the other hand, is a tool for conducting more comprehensive research. It can generate detailed, citation-supported reports by processing multiple searches and aggregating information across sources.
How Gemini 2.5 Pro Works
Gemini 2.5 Pro is designed to handle complex queries that require reasoning, mathematics, or coding. For example, it can walk through a multi-step physics problem involving gravitational fields, solving equations and explaining its reasoning with supporting links. This feature makes it a powerful tool for technical users who need help with coding, debugging, or understanding advanced concepts.
How Deep Search Works
Deep Search is a tool that can help users conduct more comprehensive research. It can generate detailed reports by processing multiple searches and aggregating information across sources. This feature is especially useful for in-depth research related to work, hobbies, or studies. According to Google, "Deep Search is especially useful for in-depth research related to your job, hobbies, or studies."
Availability and Rollout
These features are currently limited to users in the United States who subscribe to Google’s AI Pro or AI Ultra plans and have opted into AI Mode through Google Labs. The rollout has begun, but Google hasn’t provided a firm timeline for when all eligible users will receive access. The "experimental" label on Gemini 2.5 Pro suggests that the feature is still being tested and adjusted based on user feedback.
What This Means for Users and Marketers
The launch of Deep Search and Gemini 2.5 Pro reflects Google’s broader effort to incorporate generative AI into the search experience. For marketers, this shift raises questions about visibility in a time when AI-generated summaries and reports may increasingly shape user behavior. If Deep Search becomes a commonly used tool for information gathering, the structure and credibility of content could play a larger role in discoverability.
Looking Ahead
The addition of these features behind a paywall continues Google’s movement toward monetizing AI capabilities through subscription services. While billed as experimental, these updates may provide early insight into how the company envisions the future of AI in search: more automated, task-oriented, and user-specific. Search professionals will want to monitor how these features evolve, as tools like Deep Search could become more widely adopted.
Conclusion
In conclusion, Google’s new AI features, Gemini 2.5 Pro and Deep Search, are designed to improve the search experience with the help of artificial intelligence. These features are exclusive to users subscribed to Google’s AI Pro and AI Ultra plans, and they’re designed to help users with complex queries and comprehensive research. As these features continue to evolve, it will be interesting to see how they shape the future of search and how they impact user behavior and marketing strategies.