Introduction to SEO Consultants
When it comes to managing a business, there are many tasks that require attention, including search engine optimization (SEO). In a recent podcast, Google’s Search Off The Record, the discussion turned to when a business should hire an SEO consultant and what metrics of success should look like. The conversation also touched on a red flag to watch for when considering a search marketer.
Hiring an SEO Consultant
The question of when to hire an SEO consultant is a common one. According to John Mueller, there is no one-size-fits-all answer, as it depends on the specific needs of the business. However, he suggests that when doing SEO becomes time-consuming and takes away from the tasks directly related to running the business, it may be time to hire a consultant. Mueller explains that it’s similar to hiring a bookkeeper – when you realize you don’t have the time or expertise to do it yourself, it’s time to bring in someone who can.
Measuring Success in SEO
Measuring the success of SEO efforts is crucial, but it can be challenging. Some SEOs use metrics such as ranking positions and traffic, but these don’t always capture the true success of SEO. Mueller argues that the most important metric is revenue – how much more money is the business making as a result of SEO efforts? He explains that if you can measure the effects of SEO in terms of business results, it’s easier to justify investing in an SEO consultant.
The Importance of Experience
When hiring an SEO consultant, it’s essential to look for someone with experience. Mueller recommends finding someone who has a track record of success in SEO and can demonstrate their expertise. This could include experience monetizing their own websites, ability to interpret HTML code, and endorsements from previous clients. A red flag to watch for is hiring someone who guarantees results, as this is often a sign of a low-quality SEO.
Red Flags to Watch For
Mueller warns against SEOs who make promises about ranking or traffic, as these are often unrealistic and unfulfillable. He explains that SEO is a complex process, and many factors are outside of the consultant’s control. Google’s algorithm is a black box, and what works for one website may not work for another. Therefore, it’s essential to be cautious of SEOs who make grand promises or guarantees.
Conclusion
In conclusion, hiring an SEO consultant can be a great way to improve a business’s online presence, but it’s essential to do your research and find someone with experience and a track record of success. By looking for someone who can demonstrate their expertise and avoiding those who make unrealistic promises, businesses can get the most out of their SEO efforts. Ultimately, the goal of SEO is to drive revenue and grow the business, and by focusing on this metric, businesses can measure the success of their SEO efforts and make informed decisions about their online marketing strategy.