Introduction to Google’s AI-Powered Search Tools
Google has announced significant upgrades to its AI-powered Search tools at its annual I/O developer conference. These updates make features like AI Mode and AI Overviews available to more people, showing Google’s commitment to creating interactive search experiences.
What’s Changing with AI Overviews
AI Overviews, launched last year, are now available in over 200 countries and more than 40 languages. This feature is transforming how people use Search, with a 10% increase in search activity for queries displaying AI Overviews in major markets like the U.S. and India. Google reports that it has taken concerns about AI accuracy seriously, making corrections and continuously training its AI to improve results over time.
AI Mode: Now Available to More Users
AI Mode is now rolling out to all users in the U.S. without the need to sign up for Search Labs. Previously, only testers could try AI Mode. Now, anyone in the U.S. will see a new tab for AI Mode in Search and in the Google app search bar.
How AI Mode Works
AI Mode uses a “query fan-out” system that breaks big questions into smaller parts and runs many searches at once. Users can also ask follow-up questions and get links to helpful sites within the search results. Google is using AI Mode and AI Overviews as testing grounds for new features, like the improved Gemini 2.5 AI model. User feedback will help shape what becomes part of the main Search experience.
New Tools: Deep Search, Live Visual Search, and AI-Powered Agents
Google is introducing new tools to enhance the search experience. These include Deep Search, Live Visual Search, and AI-Powered Agents.
Deep Search: Research Made Easy
Deep Search in AI Mode helps users dig deeper. It can run hundreds of searches at once and build expert-level, fully-cited reports in minutes.
Live Visual Search With Project Astra
Google is updating how users can search visually. With Search Live, you can use your phone’s camera to talk with Search about what you see. For example, point your camera at something, ask a question, and get quick answers and links. This feature can boost local searches, visual shopping, and on-the-go learning.
AI Agents: Getting Tasks Done for You
Google is adding agentic features, which are AI tools capable of managing multi-step tasks. Initially, AI Mode will assist users in purchasing event tickets, reserving restaurant tables, and scheduling appointments. The AI evaluates hundreds of options and completes forms, but users always finalize the purchase.
Smarter Shopping: Try On Clothes and Buy With Confidence
AI Mode is enhancing the shopping experience. The new tools use Gemini and Google’s Shopping Graph and include personalized visuals, virtual try-on, agentic checkout, and custom charts.
Personalization and Privacy Controls
Soon, AI Mode will offer more personalized results by using your past searches and, if you opt in, data from other Google apps like Gmail. For example, if you’re planning a trip, AI Mode can suggest restaurants or events based on your bookings and interests. Google says you’ll always know when your personal info is used and can manage your privacy settings anytime.
Google’s View: Search Use Cases Are Growing
CEO Sundar Pichai addressed how AI is reshaping search during the preview event. He described the current transformation as “far from a zero sum moment,” noting that the use cases for Search are “dramatically expanding.” Pichai highlighted increasing user excitement and conveyed optimism, stating that “all of this will keep getting better” as AI capabilities mature.
Looking Ahead
Google’s latest announcements signal a continued push toward AI as the core of the search experience. With AI Mode rolling out in the U.S. and global expansion of AI Overviews, marketers should proactively adapt their strategies to meet the evolving expectations of both users and Google’s algorithms.
Conclusion
In conclusion, Google’s upgrades to its AI-powered Search tools are set to revolutionize the way we search for information. With AI Mode and AI Overviews becoming more widely available, users can expect a more interactive and personalized search experience. As Google continues to push the boundaries of AI technology, it’s essential for marketers to stay ahead of the curve and adapt their strategies to meet the changing needs of users and search engines. By doing so, they can ensure that their content remains relevant and visible in the ever-evolving search landscape.