Introduction to SEO
Jubi from Kerala recently asked a question about their website’s SEO performance. They had changed their on-page content to improve their keyword positions, but after four weeks, the keywords went back to nil. This article will explore the possible reasons behind this issue and provide suggestions for improvement.
Understanding SEO
SEO is more than just words on a page. It involves how a brand is represented by third parties, the code of the site, user and spider experience, and the overall quality of the experience for the user, spiders, and algorithms. Changing the wording on a page can help, but it relies on the rest of the website as well.
Focus on Target Audience and Region
The website in question is in U.S. English, but the target audience is in Kerala, India. The language declarations are also in U.S. English, which may not be suitable for the target audience. It’s essential to create content in the language that the target audience uses. In this case, Malayalam is the primary language used in Kerala. Creating content in both English and Malayalam can help improve the website’s visibility and credibility.
Technical Issues with the Website
The website has some technical issues that need to be addressed. The website was hacked, and the hackers filled it with low-value content to try and rank for brands and brand products. These pages are all 404, which is good, but they’re still being found. It’s essential to 410 them and block the parameter in robots.txt correctly.
Over-Optimization
The website follows almost every bad practice with over-optimization, including things that are more for an end-user rather than ranking a page. The meta descriptions on multiple pages are just keywords with commas in between, rather than a sentence or two that tells the person what they’ll find if they click through. It’s essential to optimize meta descriptions to let the person know why they should click through to the page.
Building High-Quality Backlinks
The website has a couple of hundred backlinks, but they’re all directories and spammy websites. It’s essential to focus on building high-quality backlinks from local media and trade organizations in India. This can help improve the website’s credibility and visibility.
Redoing the Blog
The blog has some topically relevant content, but the content is thin, and the guides that are supposed to answer questions start with sales pitches instead. It’s essential to create content that provides value to the user, rather than just trying to sell something. The content should be informative, engaging, and provide solutions to the user’s problems.
Improving User Experience
The website’s user experience is essential for its success. The content should be easy to read, understand, and provide value to the user. The website should be fast, secure, and provide a good user experience. It’s essential to focus on creating a good user experience, rather than just trying to rank for keywords.
Conclusion
In conclusion, the website has several issues that need to be addressed to improve its SEO performance. The website needs to focus on its target audience and region, fix technical issues, avoid over-optimization, build high-quality backlinks, redo the blog, and improve user experience. By addressing these issues, the website can improve its visibility, credibility, and provide value to its users. Additionally, creating a Google Business Profile can help improve the website’s local SEO and provide more information to users. By following these suggestions, the website can improve its SEO performance and provide a better user experience.