Introduction to Google’s New Conference Series
Google has announced the launch of a multi-day conference series focused on in-depth workshops on SEO topics. The series will start as a test pilot in the Asia-Pacific region and will later expand to other areas. This move is aimed at providing a more comprehensive understanding of important SEO topics.
The Need for a Multi-Day Conference
According to Gary Illyes from Google, the current one-day format for conferences only allows for a shallow coverage of topics. With a limited time of 25 minutes per talk, it’s challenging to delve deeper into the subject matter and show its relevance to the audience. Illyes expressed his desire to have more time to "contextualize" the topics and make them more tangible for the attendees.
The Benefits of a Longer Conference Format
Gary Illyes explained that the one-day format constrains the discussion, making it difficult to link the topic to something tangible. For instance, when talking about crawling, it’s hard to show how it looks in Search Console or server logs within a short time frame. A longer conference format would allow for more in-depth discussions, networking, and interactive sessions.
Cherry, a Googler, also commented on the benefits of a longer conference format, stating that with more time, they can cover more topics, delve deeper into the subject matter, and have more time for practical and interactive sessions.
Topics To Be Covered
The topics that will be covered in the conference series have not been finalized yet. The Googlers are open to user feedback during the signup process, which may influence the sessions they choose to present. This approach ensures that the conference remains relevant to the concerns of users in specific geographic areas.
Location of the Deep Dive Events
The first event is planned to take place in the Asia-Pacific region, with Bali being one of the potential locations. However, the final decision has not been made, and budget is one of the considerations.
Search Central Live Global
In addition to the new conference series, Google will still be presenting Search Central Live, but with an expansion to more locations globally, including possibly the Baltics.
Conclusion
Google’s new conference series is an exciting development for those interested in SEO topics. The multi-day format promises to provide a more comprehensive understanding of important subjects, and the open approach to user feedback ensures that the conference remains relevant to the concerns of users. With the expansion of Search Central Live to more locations, Google is committed to bringing valuable knowledge and insights to a wider audience.