My Top Affiliate Marketing Statistics
The average affiliate marketer earns $8,038 per month. (Authority Hacker)
Global affiliate marketing spending will total $15.7 million by the end of 2024. (Influencer Marketing Hub)
81% of brands have affiliate programs, and 84% of publishers are involved in affiliate marketing. (Rakuten Advertising)
Only 4 of the top 100 websites ranking for product review search queries were independent brands. (Detailed)
Reddit is the most popular domain for product review queries. (Detailed)
Affiliate marketers with more than three years of experience earn 9.45x more than beginners. (Authority Hacker)
45.3% of affiliate marketers say getting traffic is their biggest challenge. (Authority Hacker)
82% of websites earning 6+ figures annually monetize with display ads and affiliate products. (Authority Hacker)
The three most profitable affiliate niches are education, travel, and beauty. (Authority Hacker)
Affiliate Marketing Overview Statistics
The global affiliate marketing industry is worth over $17 billion. (Authority Hacker)
The affiliate marketing industry is expected to grow to a market size of $27.78B by 2027. (Authority Hacker)
Affiliate marketing is responsible for 16% of all internet orders in the U.S. (Authority Hacker)
Major brands get 5% to 25% of their overall online sales from affiliate marketing. (Authority Hacker)
Affiliate marketing is growing at a rate of 10% year-over-year. (Authority Hacker)
By the end of 2024, affiliate marketing spending in the U.S. is expected to reach $8.2 billion. (Statista)
75,659 companies are using the Amazon Associates affiliate program. (Enlyft)
52% of Amazon Associates customers are in the United States. (Enlyft)
64% of companies that use Amazon Associates have less than 50 employees. (Enlyft)
86% of content creators are optimistic about the future of affiliate marketing. (We Can Track)
Affiliate Marketing Challenges and Risks
63% of businesses worry about affiliate marketing fraud within their programs. (WPBeginner)
Businesses lost $1.4 billion in revenue due to affiliate fraud in 2020. (WPBeginner)
During the Covid-19 pandemic, 56% of affiliate schemes witnessed a surge in revenue. (We Can Track)
45% of affiliate marketers report difficulty finding quality affiliates, making recruitment a key challenge. (Rakuten Advertising)
59% of marketers say managing affiliate relationships requires more effort than other digital channels. (AffStat Report)
Affiliate Marketing Future Trends and Projections Statistics
75% of consumer-focused marketers earmarked a higher budget for affiliate endeavors in 2022. (We Can Track)
In 2023, the global value of affiliate marketing reached an impressive $1 billion. (We Can Track)
41% of American enterprises recognized affiliate marketing as one of their primary revenue generators in 2022. (We Can Track)
The demand for influencer-driven affiliate marketing is growing, with 65% of marketers planning to increase their investment in this area by 2025. (Influencer Marketing Hub)