AdvertisingWPP’s Wunderman Thompson retains Samsung CRM

WPP’s Wunderman Thompson retains Samsung CRM


WPP fairly underwhelmed buyers when it reported its quarterly and half 12 months numbers (the following lot needs to be coming via in a number of weeks) though Mark Learn’s marcoms big inched forward.

Hanging on to enterprise is simply as vital as profitable it and will probably be a reduction that WPP’s Wunderman Thompson has been reappointed to Samsung’s European CRM account, one other signal that the Wunderman bit, which Learn ran earlier than being elevated to the CEO position, remains to be motoring.

Wunderman Thompson has been Samsung’s company of file throughout CRM since 2017 and can proceed to work throughout the spectrum with an emphasis on first get together knowledge as a cookieless future creeps up.

Samsung director of information pushed advertising & expertise Ihab Moawad says: “We’re delighted to proceed to work with Wunderman Thompson, a group and company who regularly shock us and push us ahead. Via the (pitch) course of they demonstrated actual craft in bringing collectively each to create a related journey that we imagine will present actual worth to our clients.”

Wunderman Thompson UK CEO Pip Hulbert says: “Persevering with our work with Samsung means an enormous quantity to us, it’s testomony to the sturdy relationship we’ve developed and the challenges we’ve helped to unravel to this point.”


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