Local MarketingWill Google Penalize Websites That Look The Similar?

Will Google Penalize Websites That Look The Similar?


Google’s John Mueller answered the query if Google penalizes websites which are practically equivalent. Mueller used examples of various ranges of similarity between websites and instructed which one to keep away from.

Will Google Rank Websites that Look the Similar?

The query requested was about whether or not two websites that look comparable might nonetheless rank in Google search.

There was no point out as as to if the content material was comparable however John additionally included that situation into his reply.

That is the query that was requested:

“We’re planning to share the identical backend and frontend for our two manufacturers.

We’re rating quiet effectively with each of them in Google.

How large is the danger of penalization if we use the identical HTML construction, identical parts, structure and identical appear and feel between the completely different model?

What can be completely different are the logos, fonts and colours.

Or would you counsel migrating to the identical entrance finish however maintaining the completely different expertise between the 2 manufacturers?”

No Penalty for Wanting Much like One other Web site

John Mueller confirmed that if the websites look practically the identical that this wouldn’t trigger a adverse motion for rating within the search outcomes.

He stated:

“First off, there’s no penalty or internet spam handbook motion for having two nearly equivalent web sites.”

Subsequent he stated how Google would deal with two web sites that shared the identical URL construction and content material.

He continued his reply:

“That stated, if the URLs and the web page content material is similar throughout these two web sites, then what can occur for equivalent pages is that our methods might choose one of many pages as a canonical web page.

This implies we’d focus our crawling, indexing and rating on that canonical web page.

For pages that aren’t equivalent, we usually index each of them.

For instance, when you’ve got the identical doc on each web sites, we’d choose one and solely present that one in search.

In apply, that’s typically superb.

If you happen to want each pages to be proven in search, simply be certain that they’re considerably completely different, not simply with a modified emblem or shade scheme.”

Google Handles Duplication with Canonicalization

John’s reply is attention-grabbing as a result of it offers an perception into how Google offers with precise duplicate content material the place your complete content material is equivalent.

On this case he says that it’ll canonicalize one model of the content material, which suggests that it’ll select one model of the content material for rating functions.

This could pose an issue for websites that syndicate their web site content material, which is why it’s necessary for web sites to require the writer of the syndicated content material to make use of a cross-domain canonical.

A Motive Why There’s No Penalty

Again in 2013, Google search engineer (on the time) Matt Cutts stated that as much as 30% of all the online’s content material is duplicate as a result of that’s simply the conventional state of the Web.

He cited that statistic as a part of an evidence of why Google doesn’t penalize content material that’s duplicate, which is as a result of harmless websites would lose their rankings.

Is there a penalty for having two practically equivalent trying web sites?

The reply isn’t any, so long as it’s not the content material itself that’s equivalent.


Watch the Google After Hours hangout on the 11 minute spot the place John Mueller reply the query about practically equivalent web sites

Featured picture by Shutterstock/The Faces


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