Email MarketingWhat's a Lead Magnet? 69 Tried & True Concepts...

What’s a Lead Magnet? 69 Tried & True Concepts & Examples to Use


Are you searching for lead magnet concepts however need assistance arising with a couple of that your viewers would need?

Lead magnets are the cornerstone to enhancing your conversion charges. Whereas a software like OptinMonster can get your supply in entrance of the appropriate folks, you continue to want the supply.

Whether or not or not it’s a reduction or an eBook, your lead magnet could be the deciding consider what number of new leads you entice. It’ll have an effect on the standard of these leads, as properly.

So, right now, we’re going to share 69 real-life, time-tested lead magnet concepts to encourage you.

However earlier than we dive into the lead magnet concepts, let’s uncover what a lead magnet is.

Unique Bonus: Obtain the 69 Irresistible Lead Magnet Concepts to develop your electronic mail record.

Right here’s a fast overview of what we’re going to cowl on this article

What Is a Lead Magnet?

A lead magnet is a free useful resource that draws potential clients in your area of interest to click on on. This free content material makes guests extra probably to enroll in your electronic mail record and finally change into paying clients.

This makes lead magnets some of the vital components of your content material advertising and marketing technique.

Lead magnets can take many varieties, however they often have the next traits:

  • Promotes your enterprise (generates leads)
  • Free to ship (no price)
  • Excessive perceived worth (perceived as useful, useful, or informative)

Right here’s an instance of an OptinMonster marketing campaign providing a lead magnet:


Immediately, customers can see they will get 12 confirmed methods for changing abandoning guests. All they should do is enter their electronic mail deal with.

Which means clients get one thing of worth, the enterprise will get one thing of worth, and everybody wins.

Why Each Enterprise Wants a Lead Magnet

If you wish to generate leads on-line, your enterprise wants a lead magnet. Interval.

That is true whether or not you run a small weblog, podcast, membership website, or full-on eCommerce web site.

Why? As a result of electronic mail is a private factor. Folks gives you their electronic mail addresses with incentive, even when they like your model. As a marketer, it’s your job to offer them a compelling cause to take action.

(Be aware: should you want clarification on why electronic mail is the easiest way to market to anybody on-line, try our full newbie’s information to electronic mail advertising and marketing right here.)

For instance, let’s say you will have a weblog submit on the highest 10 methods to enhance customer support. On the finish of the submit, you ask readers to affix your electronic mail record for “updates.”

Or, as an alternative, you might ask readers to affix your electronic mail record and get a free, downloadable PDF case examine detailing a real-life instance of 1 enterprise that used these ten methods to enhance its customer support.

Which supply will you get probably the most electronic mail signups?

Exactly—the second!

Now that you simply perceive the significance of lead magnets, you could surprise what makes lead magnet.

What Makes a Good Lead Magnet?

There are seven issues that your lead magnet ought to do if you’d like it to be irresistible.

The very best lead magnets:

  1. Solves an actual drawback – in case your lead magnet doesn’t remedy an actual drawback that your buyer avatar has, or if it doesn’t give them one thing they need, it gained’t work in any respect.
  2. Guarantees one fast win – your lead magnet ought to promise (and ship) one fast win in your avatar. In different phrases, it ought to assist them to realize one thing rapidly.
  3. Tremendous particular – don’t create a lead magnet about one thing basic. The clearer you’re about the good thing about your lead magnet, the higher it would convert potential clients (and should you can personalize this lead magnet to a particular touchdown web page, that’s even higher!).
  4. Fast to digest – PDF checklists are likely to convert properly as a result of they’re so fast and simple to digest. eBooks or prolonged experiences might make your prospects really feel overwhelmed.
  5. Excessive worth – your lead magnet ought to have each, excessive perceived worth and excessive precise worth.
  6. Immediately accessible – your lead magnet will work greatest if it may be delivered instantly. Folks love immediate gratification.
  7. Demonstrates your experience or UVP – when somebody consumes your lead magnet, it ought to present your experience or distinctive worth proposition. This helps flip leads into clients down the highway.

In the event you can nail these qualities, conversions will dramatically rise throughout your web site.

Now that we’ve seen what makes lead magnet, let’s rapidly cowl the way you get that lead magnet in entrance of the appropriate folks.

69 Irresistible Lead Magnet Concepts and Examples

Listed here are 69 lead magnet concepts damaged down into 5 main varieties.

As a result of we now have plenty of lead magnet examples to point out you, be happy to make use of the navigation under to leap to a specific sort of lead magnet:

Able to create your lead magnet? Let’s dive into the 69 extremely efficient lead magnet concepts to extend your subscribers.

Unique Bonus: Obtain the 69 Irresistible Lead Magnet Concepts to develop your electronic mail record.

Helpful Lead Magnet Concepts

Helpful opt-in bribes assist to save lots of your person time, vitality, cash, and extra. One of these lead magnet is compelling as a result of it’s a “silver bullet”: one particular, actionable answer to an issue.

It’s human nature to need probably the most glorious end result for the least quantity of labor, so ensure your lead magnet does all of the onerous work for them.

Let’s check out some helpful lead magnet examples.

1. Guidelines

Let’s begin with our favourite lead magnet instance: the guidelines.

Checklists convert the perfect out of all of the lead magnets as a result of they’re so simply consumed. They condense the person’s information into one actionable record.

They’re additionally tremendous fast to create. For instance, you’ll be able to summarize your well-liked weblog posts as a guidelines and switch them right into a content material improve. Then mix that content material improve with a 2-step optin type, and also you’ll see an enormous enhance in your conversions.

Listed here are two examples of checklists we’ve created for customers such as you:

Final Optin Type Guidelines: This guidelines accommodates an inventory of all 63 components that it’s essential create the last word optin type.

Ultimate Optin Form Checklist

On-Web page search engine marketing Guidelines: How one can Absolutely Optimize Your Posts: You possibly can print this out and seek the advice of it everytime you need to optimize a web page for search engine marketing.

Download the OnPage SEO Checklist

2. Cheatsheet

Cheatsheets are primarily the identical as checklists, however they provide customers an inventory of tips or processes they will repeatedly observe to realize a particular profit.

They’re irresistible to folks as a result of they take away the necessity to assume.

Right here’s an instance of a cheat sheet created for bloggers: 52 Headline Hacks: A Cheat Sheet for Writing Weblog Posts That Go Viral.


Bloggers need their weblog posts to go viral, so this can be a benefit-driven lead magnet for them.

It additionally removes the necessity to assume: no extra racking your mind about find out how to get your weblog posts to go viral when you will have this cheat sheet!

3. Template

A template can present a top level view, or some place to begin, so all of the person has to do is fill within the blanks.

The Magic E-mail Template is a superb lead magnet template instance– it’s one thing entrepreneurs and small enterprise house owners can copy and paste, customise a couple of phrases, after which ship off to attach with influencers and VIPs in your business immediately.


To take your lead magnet recreation one step additional, create a set of lead magnet templates, like Digital Marketer’s Final Fb Advert Template Library.

4. Swipe File

Swipe recordsdata are arguably much more irresistible than templates as a result of all it’s a must to do is copy them of their entirety.

For instance, The Final Social Media Swipe File contains 72 headlines for social media posts that you would be able to merely, properly, swipe!


5. Examples

Examples work properly as lead magnets as a result of individuals are looking for examples on a regular basis in all totally different industries.

As an example, Bidsketch (a proposal software program) makes use of a Pattern Shopper Proposal as a lead magnet.


You would flip one in every of your well-liked posts right into a lead-generating machine by optimizing it for “[your keyword] + examples” after which including an instance lead magnet as a content material improve.

6. Script

Scripts are nice lead magnet examples in case your purchaser persona wants one thing to assist them communicate or write.

As an example, in the event that they need assistance prepping for a job interview, you might supply a script for pitching themselves to a possible employer.

One other nice lead magnet instance is that this well-liked lead magnet created by Marcus Krieg: 3 Persuasive Video Scripts You Can Steal.


7. Toolkit

A stylish sort of lead magnet concept is the toolkit. Why? As a result of everybody desires to know what instruments the professionals use!

Syed’s Toolkit for Rising Your On-line Enterprise is not any exception. It’s an enormous hit!


The very best half about toolkits is that you would be able to often change into an affiliate for these merchandise. Not solely does the toolkit present a useful useful resource to your guests, however it will probably additionally generate extra income for your enterprise.

8. Internet App

An online app is a free software that lives in your website and requires a login. In fact, customers have to enroll by electronic mail to get the login.

For instance, Bryan Harris created an internet app referred to as ListGoal, which is free to make use of. Nevertheless, Bryan will get your permission to electronic mail you whenever you join it.


9. Useful resource Checklist

Lists of assets are useful as a result of they’re big time savers. Everytime you pull all the greatest stuff collectively, you save your customers plenty of analysis time.

My Large Visitor Running a blog Index has been a large hit for that cause. All of the analysis has been executed for somebody seeking to write visitor posts.


10. Calendar

Calendars can be useful in quite a lot of industries.

For instance, should you’re within the health business, like Blogilates, you might supply a exercise calendar. That method, your customers don’t have to consider what workout routines to do each day since you’ve already mapped it out for them.


11. Plan/Planner

Just like a calendar is a each day, weekly, or month-to-month plan you’ve mapped out for somebody.

For instance, 5 Free Meal Plans is a superb lead magnet for a busy mother who’s struggling to search out the time to determine what’s for dinner each night time.


Your lead magnet might be a clean planner the person fills in with their plan. These clean planners are additionally helpful as a result of they make organizing simpler for folks.

Mayi Carles sells these enticing planners, however they may simply as simply give away a digital pattern as a lead magnet to whet your urge for food for extra.


12. Worksheet/Workbook

A worksheet (or workbook) is much like a planner, besides that it often helps folks to finish a particular train or determine one thing out.

An ideal medium for that is an editable workbook that somebody can obtain and fill out on their pc. Teachable has a fantastic, in-depth tutorial on utilizing Adobe InDesign to create a workbook lead magnet.


13. Printable

A printable is particularly nice should you’re in a inventive area and your customers need one thing enticing that they will print out.

Or, your person must print one thing out to be useful once they want it, comparable to a purchasing record or a grocery record, like this one from Rustic Redhead.


14. Inspiration File

Does your person want inspiration? Folks at all times search the web for inspiration, so why not give it to them as a neatly packaged lead magnet?

This Emblem Design Inspiration eBook, for instance, is ideal for designers in search of inspiration for his or her subsequent brand.


15. Prompts

Whereas inspiration recordsdata typically supply visible inspiration, prompts assist to encourage by supplying you with concepts to consider.

60 Journal Prompts is a self-help lead magnet that helps customers with “self-love, self-discovery + a spot of self-coaching.”


16. Calculator

In case your customers have to take care of numbers, why not create a calculator and gate it as a lead magnet?

VWO has some nice calculators on their website which may be a fantastic lead magnet concept. For instance, this A/B Break up Take a look at Significance Calculator is useful for any marketer seeking to see whether or not they have sufficient site visitors to gather vital information.


17. Generator

Folks usually seek for turbines to create one thing rapidly with out pondering. If a generator is beneficial in your viewers, contemplate gating it.

HubSpot has a helpful weblog subject generator on its website. They aren’t utilizing it as a lead magnet, however they actually might in the event that they needed to.


18. Spreadsheet

Spreadsheets can be utilized to create every kind of useful assets. They’re a programming software proper at your fingertips!

DebtHelper makes use of a free finances spreadsheet to gather electronic mail subscribers. They even embody a bonus video information on find out how to use the spreadsheet.


19. Recipes

Many recipes are freely obtainable on the web, so that you would possibly contemplate this a nasty lead magnet concept. Nevertheless, you’d be stunned how many individuals will optin in your curated recipes.

EatingWell is aware of this, and that’s why they use an exit-intent popup to supply their greatest wholesome recipes and vitamin ideas delivered straight to your inbox.


Academic Lead Magnet Concepts

Academic lead magnets train customers a couple of extremely related subject to your choices. These lead magnets assist customers to grasp why they want your services or products, so that they’ll be primed to purchase.

The very best half about instructional lead magnets is that they place you because the authority in your business. Folks will bear in mind the place they first discovered one thing, so educating them is an effective way to construct model consciousness and credibility.

Let’s check out some instructional lead magnet examples.

20. Gated Content material

Gated content material is just a weblog submit or a part of a weblog submit that’s hidden behind your lightbox popup. This is among the best lead magnets to create as a result of it makes use of your present content material!

One factor you are able to do is to gate the second half of a protracted weblog submit. You are able to do this simply with OptinMonster by utilizing one in every of our inline optin lead magnet templates + our Content material Lock function.

Optin Monster Content Lock

In the event you go together with gated content material, you may additionally need to be taught find out how to create a paywall. That may reserve premium content material for paying subscribers and generate extra passive revenue in your website.

21. Tutorial

A tutorial is any content material that teaches find out how to do one particular factor. It might be a video or a PDF obtain with a numbered record of steps.

David Siteman Garland’s 7 Confirmed Steps to Creating, Selling & Taking advantage of On-line Programs appears to work properly for him– he’s been utilizing it for fairly a while now, though it was most likely fast to create.


22. eBook

We don’t typically suggest eBooks as a lead magnet. eBooks don’t convert in addition to checklists or cheatsheets since they’re prolonged and troublesome to eat.

Nevertheless, typically an eBook can work. For it to work, what you want is a strong profit. Why ought to somebody take the time to learn your eBook?

Derek Halpern’s eBook Get 5,000 Subscribers options an irresistible profit to their goal market.


Nonetheless, if somebody can obtain the identical outcome from a easy guidelines, then, by all means, give them a guidelines as an alternative. It’s not value spending weeks writing a whole eBook when you may get higher conversions from a PDF that took you 20 minutes to create.

You may additionally need to try this submit on find out how to make an e book popup to get much more leads out of your e book.

23. Information

A information is much like an eBook as a result of iit’s a lengthier lead magnet to create. Nevertheless, guides can work properly whenever you use them because the nurturing a part of your gross sales funnel to coach prospects on why they need to purchase from you.

Right here’s an instance of a information from HubSpot: The Definitive Blueprint for Lead Administration.

This works as a result of it educates their customers on why they want a lead administration product like HubSpot.


That stated, I’d encourage you to create some un-gated guides in your website. At OptinMonster, we prefer to name these “mega guides.”

We’ve used mega guides on OptinMonster and our different internet properties with nice success as a result of they generate a ton of natural search site visitors. Take a look at our Definitive Information to E-mail Advertising for instance– it’s freely obtainable with no electronic mail optin required.

24. Report

Stories are good lead magnets for B2B companies, however they will additionally work in any business that depends on information, statistics, or analysis.

You possibly can both analysis and acquire the info your self or pull collectively information from varied sources into one complete report.

Listed here are a few report lead magnet examples:

2016 Gartner Magic Quadrant for CRM Lead Administration– the beauty of this report is that it has been “up to date for 2016”, so on the time of this writing, it’s recent and new.


The YouTube Visitors Report– this report pulls collectively the statistics on YouTube site visitors, so it didn’t require any in-house information assortment to create.


25. Infographic

Infographics are the content material you’d probably use to drive web site guests since they accomplish that properly on social media. Nevertheless, in addition they work properly as instructional lead magnets.

Give it some thought: many individuals want to visualise an idea earlier than totally understanding it. As an alternative of giving customers a bunch of boring textual content to sift by, why not illustrate your level with an infographic? This additional element will make your lead magnet stand out a lot extra.

Right here’s an instance of an infographic explaining profitable and unsuccessful folks’s habits.


Does this infographic make the idea extra memorable and simple to digest than a plain textual content PDF?

26. Academic Video

Create a video to take your lead magnet additional than an infographic!

Movies not solely embody a visible element, however they’ve an audio element as properly. Plus, you’ll be able to put actual folks in entrance of the digicam (or come on digicam your self) to spice up your model.

However the perfect half is movies have the next perceived worth, making them extra irresistible.

QuickSprout has a video course on Double Your Visitors in 30 Days. Of their sidebar optin type, they’ve included a DVD mockup to drive residence the excessive worth of their lead magnet.


27. Academic Audio

Downloadable audio would possibly make the proper lead magnet instance relying in your audience.

For instance, in case your preferrred buyer hardly ever has time for studying or watching movies, they could desire to have one thing to hearken to within the automotive on their commute to and from work.

Bear in mind: you’ll be able to at all times repurpose a video by stripping out the audio and turning it right into a lead magnet!

Right here’s an instance from Marie Forleo: a motivational, free audio coaching to be taught “find out how to get something you need.” I particularly love the rose gold iPhone mockup with earbuds, which completely depicts how one in every of Marie’s customers would hearken to their audio (e.g., they might obtain it to their telephone and take it to the health club).


28. Webinar

Like video and audio lead magnets, webinars even have excessive perceived worth. They’re much more irresistible as a result of they’ve one other element: urgency.

Since reside webinars solely happen at particular instances and should have solely a restricted run, they play on the “worry of lacking out.”

Heck, webinars work so properly for lead era that Neil Patel turned their complete homepage right into a webinar registration web page!

Neil Patel's homepage

In the event you use WordPress and are searching for an LMS plugin for WordPress to launch a webinar simply or a web based course, try our high picks!

29. Occasion Tickets

Like a webinar, you’ll be able to supply free tickets to a reside occasion in change for an electronic mail deal with.

One of the best ways to do that is by utilizing social media advertisements to push focused site visitors to your optin type. Your audience could be people who find themselves concerned about your supply and reside close to your in-person occasion.

We extremely suggest utilizing Fb advertisements for this as a result of Fb has probably the most highly effective focusing on options out of some other social media promoting channel. Ensure you observe these 7 steps to optimize your Fb advertisements for conversions.

30. E-mail Course

E-mail programs are pretty simple to place collectively as a result of they don’t require you to create something fancy or downloadable. It’s a easy electronic mail autoresponder collection that teaches customers to perform one thing particular.

The very best half about electronic mail programs is that they can be utilized to show prospects into clients.

Rick Mulready makes use of their electronic mail course referred to as 4 Fb Advert Errors That Are Shedding You Cash to transform leads into clients for his or her FB Advertisements for Newbies course.


31. Free E-book + Transport

When you’ve got a bunch of bodily books you’ve written mendacity round, contemplate giving them away as a lead magnet. All it’s a must to do is acquire a small payment to cowl your transport prices.

Wish to know why this supply works so properly? Effectively, bodily books typically have increased perceived worth than eBooks do. Once you supply a bodily e-book totally free, it’s an irresistible deal.

Nevertheless, as a result of the person has to tug out their bank card to pay for the transport, this lead magnet concept pre-qualifies the perfect leads.

In different phrases, you’ve not solely acquired a brand new lead, however you’ve additionally successfully acquired a brand new buyer—and present clients are a lot simpler to transform to the next supply than individuals who’ve by no means purchased something from you.

Right here’s an instance of a free e-book plus transport from Russell Brunson.


32. Pattern Chapter

If you wish to keep away from going the free e-book route, you might pull out one chapter and supply it as a free pattern.

Be sure that the pattern is digital and immediately downloadable so your customers can get immediate gratification.

33. Pattern Video/Clip

In case your product takes the type of a video or video, pull out a pattern video or a pattern clip and change that for an electronic mail deal with.

Within the case of an data product referred to as The Copy Remedy, you’ll be able to entry their Copywriting Class Free Pattern by coming into your electronic mail deal with.


34. Pattern Audio Clip

A pattern audio clip works properly as a lead magnet, too (even when your product is a video).

Erin Stutland’s product contains exercise movies, and their lead magnet supply is a free audio exercise.


35. Free Teaching Session

In the event you’re a coach or supply a service, you might present a free teaching session in change for an electronic mail deal with.

The beauty of teaching periods is that they get your prospects on the telephone with you, and people folks often count on to listen to your pitch on the finish. This may be an efficient method of buying high-end purchasers.

Chris Lema fees per minute for his or her teaching periods, however he might supply them totally free for a restricted time if he needed to push extra signups.

36. PDF Model

That is a kind of lead magnets that’s so underutilized but easy to create.

All it’s a must to do is discover your hottest weblog posts, save a PDF model of the weblog submit, after which supply it as a content material improve.

You’d be stunned how many individuals will optin to obtain the identical factor they only learn in PDF type! The worth-add right here is that they get to personal your weblog submit.

For instance, our 12 Confirmed Methods to Convert Abandoning Guests into Subscribers obtain might simply as simply have been a weblog submit that we was a lead magnet.


37. Transcript

Whereas we’re as regards to repurposing content material, why not repurpose a video by providing a transcript?

Though many individuals desire video for studying, many others desire studying. Ensuring you will have each learners coated is an effective way to supply extra worth with the content material you’ve already created.

38. Audio Model

Equally, you might supply an audio model of a written piece of content material.

UX designer Paul Boag commonly data an audio model of their weblog posts. Nevertheless, he might simply as simply gate the audio model behind an optin type and generate extra leads!


39. Abstract/”Cliff Notes” Model

Do you will have a protracted, in-depth information that your customers love? Bundle a summarized model of that right into a lead magnet.

You may also share what you’re studying from different influencers in your business by providing your “cliff notes” model of their presentation or e-book.

40. State of the Business

That is one other nice lead magnet concept for B2B companies. It’s the identical as a report, besides that it focuses on new business developments.

Simply take into account that you’ll want to come back out with new or up to date variations of your state of the business report commonly (often annual).

41. Predictions

To change into a frontrunner in your business, make some predictions about your business and publish them as a downloadable lead magnet.

Folks love to listen to predictions about what to anticipate to allow them to bounce on upcoming developments.

For instance, should you’re within the vogue business, you might provide you with an inventory of vogue predictions for the next yr. Or, should you’re a marketer, you might predict what the state of electronic mail advertising and marketing will appear to be subsequent yr.

42. Thoughts Map

Thoughts maps clarify a fancy topic in a digestible method. And since they don’t require an excessive amount of element (primarily a top level view), these lead magnet examples are actually fast to place collectively.

When creating thoughts maps, we like utilizing a free MindMeister software. Their drag-and-drop builder makes thoughts maps tremendous simple to create, and so they at all times look clear {and professional}.


Delivering one in every of these lead magnets with OptinMonster is straightforward– you should paste the thoughts map URL into your optin type’s success theme.

43. Recording/Replay

Are you presenting any reside webinars? You possibly can repurpose these webinars by saving the recording and utilizing that as a lead magnet.

Kissmetrics affords a library of recorded webinars you’ll be able to select from in change in your electronic mail deal with.


44. Audio E-book

Have an eBook that your viewers loves? Repurpose it by recording an audiobook and gating it behind an electronic mail optin type.

Bear in mind what we stated earlier about eBooks not being the best lead magnets as a result of they’re so lengthy to digest? And bear in mind how we additionally stated that un-gated mega guides are highly effective belongings you’ll be able to create to drive site visitors to your website?

Effectively, right here’s an concept for you:

  1. Flip your eBook right into a traffic-generating mega information by transferring it to at least one large lengthy web page in your website.
  2. Generate leads by including a name to motion (CTA) to obtain your audiobook model.
  3. Win and win!

45. SlideShare

Do you know that you would be able to flip one in every of your SlideShare shows right into a lead magnet?

SlideShare has a built-in lead era software that lets you convert your SlideShare

viewers into electronic mail subscribers. All it’s a must to do is observe our step-by-step tutorial right here (see #7).

SlideShare lead gen

46. Roundup

In the event you’ve ever written a roundup weblog submit, you’ll know that these are well-liked and simple to place collectively. Plus, you’ll be able to create a lead magnet from it.

A roundup submit is an inventory of ideas or methods from different consultants in your business. To jot down one, it’s essential interview folks and pull all quotes into one large submit.

For instance, we wrote a well-liked roundup submit asking eight seasoned search engine marketing consultants for his or her greatest recommendation. Now, we might have interviewed much more than eight folks. It’s simpler than you assume to get influencers to answer a request like this since you’re providing them publicity, which is what they need! So, we might have interviewed much more consultants after which provided the entire roundup as a “freebie” obtain.

Or, we might have summarized all of the knowledgeable responses into actionable takeaways and packaged that as a lead magnet.

Both method, it could make for a fantastic content material improve to an already high-performing submit.

47. Publication

Typically your electronic mail e-newsletter is so irresistible that it’s the lead magnet.

An ideal instance is a enterprise referred to as The Hustle. The Hustle sends you a humorous, entertaining electronic mail every morning with all of the day’s high tech and enterprise information.


The very best half about this lead magnet instance is that the subscriber already expects the emails.

Though we have to learn the way low their unsubscribe charges are, we’d assume that The Hustle is doing fairly properly in that division.

48. Vault/Library

Do you will have numerous totally different instructional lead magnets? Give your customers the choice to entry them suddenly by placing them collectively right into a “vault” or a digital library in your website.

All you want is one large web page in your website with the hyperlinks to obtain every of your lead magnets and put that web page behind an optin type. It’s a easy technique to give extra worth to your customers with the lead magnets you’ve already created.

Entertaining Lead Magnet Concepts

Some lead magnets don’t must be notably helpful or instructional– they will entertain.

Let’s check out some entertaining lead magnet examples.

49. Quiz

A quiz is probably the most entertaining lead magnet concept on this record, and that’s why it converts so properly!

A quiz has the person reply a collection of questions after which spits a outcome. However to get the outcome, you’ll must enter your electronic mail deal with.

Rachel Ray had a quiz on what sort of clutterer you’re.


Hostel Bookers created a quiz about what sort of traveler you’re.


Forbes had a quiz that helped potential school college students discover the proper school.


To create a quiz like this, you should utilize a software like Qzzr. Qzzr additionally lets you drive social site visitors to your quiz and generate leads.


50. Survey

A survey is especially in your profit/market analysis. Nevertheless, a survey can be utilized as a lead magnet with a compelling name to motion.

For instance, you might ask customers searching your website for some time to offer you suggestions on their expertise and provide help to enhance your web site. You’d be stunned how many individuals get pleasure from taking the time to give you their suggestions!

Ensure you use a software like OptinMonster to current the survey solely to customers who’ve visited not less than 4 pages in your website. It might be bizarre (and annoying) to ask a model new customer to price their “expertise” on the primary pageview.

51. Giveaway

Some of the efficient lead magnet concept is the giveaway. Who doesn’t love the chance to win free stuff?

In order for you your giveaway to be efficient, nevertheless, ensure it does two issues:

  1. Qualify your leads by providing a related prize (one thing that solely your preferrred buyer would need– not one thing like an iPad or a laptop computer that anybody and their brother would need)
  2. Incentivize contributors to share (you are able to do this by providing extra entries for every social share)

52. Manifesto

A manifesto is a straightforward declaration of your values. Its a fantastic lead magnet concept as a result of your preferrred viewers will naturally be drawn to it.

Jeff Goins wrote The Author’s Manifesto: Cease Writing to Be Learn & Adored, resonating with their viewers and changing into an efficient lead magnet.


53. Comedian Strip

Ever considered utilizing a comic book strip as a lead magnet?

When CopyMonk launched its first cartoon, it went viral within the copywriting neighborhood.


And when one thing is that well-liked, it’s simple to see how folks would signal as much as get extra.


Folks love quotes from influential folks or quotes that encourage.

Mastin Kipp created a whole enterprise by delivering inspirational quotes by way of their “each day love” electronic mail e-newsletter.

Their enterprise has advanced lots since then, however they nonetheless affords each day inspiration/ideas as their lead magnet.


55. Desktop Wallpaper

Are you an artist, designer, or photographer? In the event you’re in a visible/inventive area of enterprise, contemplate freely giving a few of your work as a desktop wallpaper obtain.

The very best factor about desktop wallpaper is that it continually reminds you of your model. This may be an effective way to verify a lead thinks of you when excited about who to rent for his or her subsequent photoshoot or design venture.

56. Cell App/Sport

A free cellular app or recreation affords the proper excuse to ask for an electronic mail deal with.

Ask customers to create an account with you to make use of your app. Then, you’ll be able to ship them emails to assist enhance their engagement and encourage them to purchase your premium product.

Companies prefer to create communities to have a dialog between their model and prospects.

Communities are additionally a spot the place customers can work together with one another, and that’s a very useful factor that many individuals are keen to pay good cash for (not to mention give their electronic mail addresses).

Listed here are some community-building lead magnet examples.

57. Problem

One in every of my favourite lead magnet examples is that this 30-Day Inexperienced Smoothie Problem from Easy Inexperienced Smoothies.


There are a number of explanation why this lead magnet concept is so genius and you must contemplate doing a problem as a lead magnet too.

  • Anybody who takes them up on this supply will probably be a extremely certified lead. They elevate their palms and say, “I would like inexperienced smoothies!”.
  • Challenges with a begin and an finish date have urgency. This makes the supply that rather more compelling.
  • Challenges construct model consciousness by fostering a way of neighborhood– everyone seems to be doing the problem collectively on the similar time.
  • Challenges make it a lot simpler to elicit desired conduct by peer stress. Most individuals wouldn’t have the self-discipline to drink one inexperienced smoothie a day for 30 days, however they’re more likely to leap on the bandwagon when challenged to take action.

58. Membership Website

Are you excited about creating your membership website? Think about providing free registration.

My Copyblogger Membership is a wonderful instance of utilizing a membership website as a lead magnet.


We particularly love their use of social proof and their worry of lacking out. This neighborhood accommodates “over 334,000 sensible on-line entrepreneurs”, and all these folks “have a head begin” on you. Higher enroll now, so you’ll be able to keep caught up!

Plugins could make it tremendous simple should you’re a WordPress person concerned about establishing your membership website. Take a look at our high picks for WordPress membership website plugins!

59. Fb Group

I’ve personally used Fb teams as lead magnets with nice success. It simply goes to point out that individuals do worth communities.

For instance, we used to supply a non-public Fb group + a free health problem for pregnant girls who needed to remain wholesome and match all through their being pregnant.


I examined a couple of affords as an alternative, comparable to a guidelines of workout routines each pregnant girl ought to keep away from. Nevertheless, the Fb group/problem supply outperformed the opposite lead magnets, leading to 43-cent leads on common!

60. Slack Group

Relying in your goal market and the place they hang around on-line, there could also be different choices than a Fb group. Nevertheless, you might supply a Slack group as an alternative.

In the event you’ve by no means heard of it earlier than, Slack is an app that lets you ship immediate messages to teams of individuals. This could be a enjoyable and highly effective technique to construct a neighborhood round your model.


Backside of Funnel Lead Magnet Concepts

Ordinarily, whenever you consider lead magnets, the underside of your gross sales funnel isn’t the very first thing that involves thoughts. Often, the objective of a lead magnet is to maneuver top-of-funnel prospects into the center of your funnel or the analysis section.


Nevertheless, not all buyer journeys are that linear. Typically a prospect nonetheless wants to offer you their electronic mail deal with, however they’re already excited about shopping for your product. Perhaps they had been referred to you by somebody, or they’ve learn opinions about you on one other website.

It might be greatest should you had been ready for these scorching prospects by constructing lead magnets on the backside of your funnel.

Let’s have a look at some bottom-of-funnel lead magnet examples.

61. Free Trial

In the event you’ve ever shopped for an app or a software program software, you’ve most likely seen many of those lead magnet examples with out even realizing it.

Most software program corporations may have an enormous name to motion to enroll in a free trial or demo on their homepage. Why? As a result of that’s how they get your electronic mail deal with.


However you could be one thing apart from a software program firm to learn from a free trial lead magnet.

SnackNation affords a free pattern field of their product. They ask in your work electronic mail deal with (no bank card required). Now that’s a fairly irresistible supply!


62. Coupon

A coupon works properly on the backside of your funnel as a result of most individuals who make on-line purchases like to buy round for offers. Your model must be there to offer these folks what they’re searching for (in change for his or her electronic mail addresses, in fact).


63. Case Research

Prospects on the backside of the funnel like to learn case research. This lead magnet concept might give them the final push they should purchase your product.

Again when Upwork was nonetheless oDesk, they’d a lead magnet referred to as Make It Work: Sensible Recommendation From Actual-Life Purchasers Who Discovered Success Utilizing On-line Work. That is merely a compilation of case research from individuals who used their service, packaged in PDF format.


64. Ready Checklist

Do you will have an upcoming product launch? You need to use a waitlist to gather the emails of prospects on the backside of your funnel.

For instance, a web based course referred to as “B-Faculty” is just obtainable as soon as per yr. If you wish to purchase it proper now, you’ll be able to’t! As an alternative of a “purchase” button on the product web page, you’ll discover a “inform me extra” button subsequent to an electronic mail optin type.


This fashion, they will acquire the e-mail addresses of bottom-of-funnel prospects all year long and construct anticipation for this system.

65. Early Hen Low cost

It might be greatest should you provided an early chook low cost to sweeten the deal of getting in your waitlist. It is a nice technique to reward your most enthusiastic prospects on the backside of your funnel.

66. Free Transport

Free transport is a kind of issues that everybody desires with regards to purchasing on-line. If somebody is shut to creating a purchase order, free transport is likely to be the supply that seals the deal.


67. Free Session

Many legal professionals supply free consultations as lead magnets. This may be a fantastic bottom-of-funnel supply for you should you supply a service.

The very best factor a couple of free seek the advice of is that it provides you a pure excuse to ask for the e-mail deal with, telephone quantity, and different related data. If it’s essential shut somebody over the telephone, this can be a pure alternative.

68. Free Quote

As an alternative of a free session, you might supply a free quote. Right here’s how Liberty Mutual does it.

First, you’ll be requested to enter your zip code and click on on the “Get a Quote” button.


Then, you’ll be directed to a different web page the place you’ll be requested to enter the remainder of your data.


With most lead magnets examples, you’ll solely have the ability to ask for a bit data upfront. Nevertheless, as a result of a free quote is on the backside of your funnel, these prospects are extra keen to offer out their detailed data.

69. Catalog

Lastly, you probably have a product catalog, bear in mind to supply it as a lead magnet on the backside of your funnel! Simply bear in mind to ask for his or her electronic mail deal with on the order type.


How To Distribute Your Lead Magnet

Creating the appropriate lead magnet template in your viewers is just half the battle. The opposite half is getting it to the appropriate folks, in the appropriate locations, and on the proper time of their buyer journey.

That’s the place a software like OptinMonster is available in:

optinmonster new homepage

OptinMonster is the world’s #1 lead era toolkit. It permits anybody to rapidly and simply create “optin campaigns” to distribute their lead magnets in a extremely focused method.

“Optin campaigns” are stuff you’re already aware of, like popups, floating bars, gamified wheels, and rather more.

With these campaigns, you’ll be able to slim in in your audience, enhance their buyer journey, and enhance your conversion charges concurrently.

Right here’s the way it works:

All the things begins with choosing one in every of OptinMonster’s 50+ pre-made lead magnet templates:

optinmonster templates

These designs are prepared to make use of out of the field and can prevent time, cash, and complications within the marketing campaign creation course of.

From there, you’ll probably need to make a couple of modifications to showcase your lead magnet.

OptinMonster has an inline textual content editor that lets you customise your distinctive message, so you’ll be able to higher resonate along with your audience:

inline editor with shopping template

And if you wish to add new options, you don’t want coding or tech expertise.

All the things could be executed with a drag and a drop:

Drag an drop builder basic dark template

This allows you to add new options like:

  • Photos
  • Video
  • HTML
  • Chatbots
  • Icons
  • Buttons

And rather more

And since all of the options are made up of “blocks,” the whole lot falls neatly into place each time.

However as soon as the marketing campaign is prepared and your lead magnet seems good, you continue to want to focus on these messages to the appropriate folks.

You’d use one in every of OptinMonster’s many focusing on guidelines. Some examples embody:

  • Exit-Intent® Know-how: Recuperate abandoning customers as they’re actively leaving your website for good.
  • OnSite Comply with Ups®: Keep away from ‘popup fatigue’ by displaying new messages to returning customers.
  • Geolocation: Goal folks based mostly on their bodily location.

Although many others exist, these are only a few examples of OptinMonster’s focusing on guidelines. And these are the identical ways in which corporations like Crossrope exploded their record by 900%.

Or how Shotkit provides 40+ NEW results in their website each single day.

From there, you’ll be able to leverage the complete energy of automation! By that, we imply OptinMonster integrates with 50+ Third-party instruments like electronic mail service suppliers, Zapier, webhooks, and extra.

Which means you’ll be able to create a lead era system that works on autopilot.

Able to get your lead magnet in entrance of your viewers? Click on under to begin your 100% risk-free OptinMonster account right now:

Create Excessive Changing Optin Campaigns At this time!

BONUS: Finished-For-You Marketing campaign Setup ($297 worth) Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

In the event you’re interested in what number of of your subscribers obtain your lead magnets, right here’s find out how to observe downloads in Google Analytics and WordPress.

And that’s all for right now! Now it’s your flip.

Go forward and decide one in every of these high-converting lead magnet concepts, after which tweak it to create your personal. This may drastically enhance your digital advertising and marketing efforts.

We hope you loved this text. In the event you did, you’d need to try the next assets:

These posts gives you extra data on monitoring the success of your lead magnet campaigns and retaining clients as soon as they’ve transformed.

Revealed by Farjad Taheer

Farjad Taheer by no means misses a Liverpool FC recreation; he is a foodie and an expert content material marketer. When off-screen, you’ll probably discover Farjad figuring out, spending time with household, or hanging out along with his buddies.


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